Tag Archives: Ferrari
Welcome to Ferrari World Abu Dhabi
Posted on 31. May, 2010 by Jonathan Cherry.
Looks like a giant limpet on the side of the earth
The world’s first Ferrari theme park is set to open in Abu Dhabi on the 28th of October 2010. So far, we wanna go purely judging on the view of the complex from space.
Ferrari World Abu Dhabi will pay tribute to the passion, excellence, performance, and technical innovation that Ferrari has established over the years and represents today. Its iconic sleek red roof is directly inspired by the classic double curve side profile of the Ferrari GT body, spanning 200,000 m² and carrying the largest Ferrari logo ever created.
In celebration of the opening date announcement, Ferrari World Abu Dhabi unveiled one of its featured attractions. Officially named “Formula Rossa,” this attraction will offer guests a once-in-a-lifetime experience blasting away on the world’s fastest roller coaster reaching speeds of up to 240 km/h.
Visitors to Ferrari World Abu Dhabi will enjoy an aerial voyage through Italy following a Ferrari, a G-force experience taking passengers on an adrenaline-pumping ride up over 62 m, through the roof and back down again, and a flume ride journey through the heart of a Ferrari 599 engine.
Like a spaceport
Crazy stuff. But brand experience is the key factor here and Ferrari are investing heavily in that strategy. Just a pity the cars aren’t electric – or are they?
More: Ferrari World
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Audi totally misfires with latest Maranello ad
Posted on 05. Oct, 2009 by Jonathan Cherry.
In our opinion the latest Audi R8 ‘Maranello’ TVC is crap.
It leaves us with a feeling that if you so happen to choose an R8 as your flava of motoring pornography – you’re selecting the wannabe version of a Ferrari. The fact that a small Italian scooter can keep up to the thing in the final shot is embarrassing.
This is ‘subtle comparative advertising’ gone very wrong for the wannabe. If the Italians are going to chase this slow moving thing outta their towns, why would you you consider it better than driving a proper prancing horse. Save up Bigboy and buy yourself a proper sportscar otherwise stick to driving the Uno until then.
