Tag Archives: experiential
Black tie beach event
Posted on 02. Sep, 2010 by Jonathan Cherry.
Improv Everywhere are a group of experiential designers that create unusual experiences for people to try out to get an alternative perspective of the world. Here they invited a bunch of people to wear black tie attire and hit the beach.
Odd – but intriguing.
Coca Cola village offers Facebook access in real-life
Posted on 23. Aug, 2010 by Jonathan Cherry.
If you can ignore the cheesy marketing dude voice-over in this video – it’s yet another worthwhile example of digital going analog as part of an experiential event for Coca Cola.
Using RFID tags, this project by Coke in Israel allowed people to “like” real world objects and places, with these “likes” appearing immediately in their Facebook status. via
Smirnoff Paintfest: ’cause roofies just ain’t enough
Posted on 20. Aug, 2010 by Jonathan Cherry.
If cigarette burns and drug dealers inside your local dance spot just isn’t enough – perhaps you’d enjoy a cannonball of paint being fired directly at your face, while trying to enjoy tapping your foot to an old Wham track.
That’s the idea Smirnoff had with their Paintfest gigs:
At Paintfest, eager club-kids donned white boiler suits and goggles and took to the dance floor while 17 paint cannons fired different coloured luminous paint into the crowd. Pumping dubstep and electro music added to the intensity of the experience and Smirnoff prizes were up for grabs, including visors and special UV paint. Smirnoff have signed an exclusive contract with Luminar Nightclubs to continue the success of Paintfest with only Smirnoff at the bar.
It’s said tohave been a huge success – but we couldn’t think of anything more annoying. Fun maybe if you’re fed Smirnoff intravenously for like a year.
more here.
Volkswagen gives you a fast lane
Posted on 24. Jun, 2010 by Jonathan Cherry.
The world seems to be slowly turning into a fantasy playground for adults. Humans over the age of 10 are beginning to question why they all stopped playing on swings and slides at such an early age. After all, it’s fun right?
We just love this ‘fast lane‘ idea from Volkswagen. They’ve been doing a couple of interesting perception challenging activities lately, but this series where they offer the public a fast lane is a cracker.
Vuvu button
BTW – have you noticed the vuvuzela button at the bottom of YouTube videos these days. It looks like a soccer ball. Push it.
So want this shopping trolley!
It’s all right up our lane.
JetBlue is banking heavily on positive word of mouth
Posted on 11. May, 2010 by Jonathan Cherry.
The sugar is part of the trip
Some would see it as a dangerous advertising strategy, but JetBlue think that the experience of flying the airline is so good – their customers will freely rave about it to the world.
JetBlue is calling it a digital brand experience — whose Web address is meant to say it all: experience.jetblue.com. The initiative, by a digital agency in New York named Firstborn, is an example of what is known as experiential marketing, which aims to bring brands to life in tangible ways that eschew traditional advertising tactics like television commercials.
Michael Stromer, director for e-commerce and interactive marketing at JetBlue said: “We’re in a world where people do not trust what companies have to say about themselves,” he added, “but they trust what other people tell them.” [More via NYTimes]
Testimonials are nothing new, but the real prof of the pudding is when these glowing experience stories ring true when the average Joe travels on JetBlue. So it could either end in disaster, or a catalyst for even more good word of mouth for JetBlue.
Harry Potter goes experiential
Posted on 17. Sep, 2009 by Jonathan Cherry.
So having spotted the Dan Brown billboard in Long Street we were doing a bit of day dreaming about how awesome it could have been had the mystery actually come to life in the city centre as part of the campaign.
Well, if you’re a Harry Potter fan – that wish will now become reality.
The Wizarding World of Harry Potter, Universal Orlando Resort’s theme park dedicated to the world-famous boy magician, is opening in spring 2010.
The highly anticipated immersive environment, originally scheduled to open this year, includes faithful re-creations of the film’s memorable haunts like Hogsmeade, Hogwart’s Castle and more, according to new details revealed this week on Universal’s site.
If you’re a fan of District 9 – there’s no need to wait for a theme park to be built. Everything you saw in the movie has already been carefully recreated for you to experience in downtown Johannesburg. Go to it!
More:
Immersive Harry Potter theme park brings wizardry to Orlando – Underwire
video link
