Tag Archives: China
Pepsi China sees South Africa as a beautiful island floating in the sky
Posted on 23. Apr, 2010 by Jonathan Cherry.
Kalabash stadium and elephants
Edging ever closer to a corporate execution by FIFA, Pepsi China have launched an online games portal for Chinese teens to help them get into the spirit of the first African World Cup.
Devised by Tribal DDB Shanghai, Football Carnival is targeting teens in China with a website featuring a virtual African-inspired island full of games and activities. Once on the island, visitors can test their hand/eye coordination with a webcam-enabled ‘catch the can’ game, watch behind-the-scenes videos with footballers such as Messi, Drogba and Lampard, and check out an augmented reality game. [via Contagious]
We wonder where the hell Coke is in all of this. Aren’t they an official sponsor of the tournament?
