Cherryflava

Castle Lite can’t touch it with MC Hammer

Posted on 14. Jun, 2010 by Jonathan Cherry.

We completely understood [and secretly enjoyed] the symbolic association between a beer and Vanilla Ice. But Castle Lite’s recent collaboration with MC Hammer, is well beyond our comprehension of relevance. This bar clearly doesn’t sell a lot of  Castle Lite if the barman is so completely overwhelmed and surprised by the extra cold beverage. Surely he’d have a pair of gloves or a branded tong that could assist him in serving the extra cold bottle as part of his busy schedule of serving a popular beer.

Maybe it works for people that do, or potentially could drink Castle Lite. But we’re clearly not one of them.

The new Castle Lite ‘Vanilla Ice’ ad – in German

Posted on 14. Jan, 2010 by Jonathan Cherry.

It’s the follow up from the real Vanilla Ice ad from last year, but for us it doesn’t work at all. We kinda enjoyed the one with a microphone tossing Mr Ice. This version feels like it’s trying to hard perpetuate the love from before. [thanks Amy]

Vanilla Ice for Castle Lite

Posted on 16. Oct, 2009 by Jonathan Cherry.

We haven’t been watching too much 7de Laan lately, so for the past week everyone has been nattering about Vanilla Ice this, Castle LIte that…and we still hadn’t seen the ad anywhere.

Now we have it and have been studying Mr Ice for brief intervals over the last 5 minutes. As far as we know Castle Lite is not an ‘ice’ beer [like Rolling Rock or Molson], but in a very don’t-worry-too-much-about-the-Vanilla-Ice-gimmick, it makes perfect sense. Drink the beer ice cold [as indicated] and the party is on. It’s on even more if you supplement the alcohol volumes with shots of Jagermeister, but you’re good to go.

Continue to the official press release