Tag Archives: branded entertainment
Justin Timberlake is the star of the new Audi A1 movie series
Posted on 16. Apr, 2010 by Jonathan Cherry.
Audi A1 for JT
A couple of years ago, Audi launched their A3 model into the American market with a massively elaborate ARG-type campaign called The Art of the Heist.
We still read extracts of that case study to each other as a bed time story, ’cause we find the detail of it soothing and an indication that all is still right with the world.
Audi are now launching the new A1 – and to do it they’ve called in Justin Timberlake and will be revealing a series of web films with other cool ‘interactive’ elements over a period of a few weeks. There are six web movies in total, but in the mean time – here’s a trailer to whet your appetite.
The trailer’s not giving away too much – we’ll have to wait for the shows to start before we can form any kind of opinion on this one.
Shows start on 04.05.2010 and play out on audi.com/a1 every Tuesday.
Keeping Keeley: Axe makes a movie
Posted on 26. Jan, 2010 by Jonathan Cherry.
Keeping Keeley is an interactive digital film made for Axe deodorant in which you the viewer, control some dude’s twists and turns as he attempts to keep UK Page 3 model, Keeley Hazell, interested in him.
It works with Facebook and has loads of pics of Keeley in lingerie which will excite and amaze anyone that still reads FHM – but seriously, as an application to manage government it could well have merit.
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