Cherryflava

BRAND HOOLIGANS is back – and this time it’s all experiential

Posted on 28. Jul, 2010 by Jonathan Cherry.

Experiential branding is the hot topic in global marketing circles and if the trend forecasters are to be believed, it’s the way of the future as people turn their backs on more traditional approaches.

But creating a remarkable experiential brand campaign is tricky. Done right it’s the most powerful catalyst for creating massive amounts of positive word of mouth for a brand. So this year, we’ve gathered together a line up of internationally acclaimed speakers and presenters that will, for 2-days, offer a complete crash-course in the elusive art of constructing a fantasy brand experience.

It feels a little sad for us to be calling this year’s event a marketing conference knowing what kind of images those two words generally represent in people’s minds. Truth be told we’re going to delving deep into the psyche of what drives our desire to form a community around brands we love. In true BRAND HOOLIGANS style we have a few paradigm shifting tricks up our sleeve to complete a fully-rounded, educational, 2-days of experiential marketing strategy that’ll arm you to create and execute this thinking for your own brands.

Our presenters this year include:

• Lauren Beukes
• Prof Tim Noakes
• The Black Heart Gang
• Justin Fiske
• Rod Suskin
• Braam Malherbe
• Jack Parow
• Liam Lynch

Your conference ticket will also give you exclusive membership to our new book club. For the next year we’ll keep the inspiration flowing with a series of books and videos, that continues the thinking of BRAND HOOLIGANS, sent to you free of charge.

For the details and ticket bookings – head over to our new BRAND HOOLIGANS site.

The Doors: Collaboration of creative gods

Posted on 20. Jul, 2010 by Jonathan Cherry.

A new documentary movie called American Masters: When you’re strange about the story of the legendary American rock band The Doors has been aired on PBS and has us itching to get our grubby little mitts on a copy.

Narrated by Johnny Depp, the film tells their story using only original footage – much of it previously unseen – shot between their formation in 1965 and Morrison’s death in 1971. “From the outset I decided to use only original footage of this astonishing band,” says Tom DiCillo, director and writer of When You’re Strange. “To me, there is nothing more powerful and riveting that seeing Robby Krieger, Ray Manzarek, John Densmore and Jim Morrison leap into life on the screen.”

“Tom DiCillo’s When You’re Strange is a meticulously crafted, exhilarating ode to one of music’s greatest ensembles, The Doors,” says Johnny Depp. “Watching the hypnotic, hitherto, unreleased footage of Jim, John, Ray and Robby, I felt like I experienced it all through their eyes. Here, Jim has been resurrected to remind us that he is to this very day, one of the most significant frontmen/poets/shaman to ever grace a stage while the band behind him kept the music alive, adding fuel to an already raging ride into history. As a rock n’ roll documentary, or any kind of documentary for that matter, it simply doesn’t get any better than this. What an honor to have been involved. I am as proud of this as anything I have ever done.”

BRAND HOOLIGANS [our annual 'touch Cherryflava' marketing conference] will be launching a private book club exclusively for the delegates of this year’s event in October. This movie will most certainly be part of the lined up collection of inspirational titles.

Next: The restaurant that takes you through multiple locations and periods of time

Posted on 05. May, 2010 by Jonathan Cherry.

If food is meant to be a gastronomic journey, restaurants theatre and chefs rockstars – why don’t you buy tickets to a set show like you would when going to see theatre. Grant Achatz, the chef of a spot called Alinea in Chicago, is planning to make that a reality.

Anyone wishing to eat at Next  will pay in advance on its Web site. Like airlines, Next will offer cheaper tickets for off-peak hours.  Ticket prices will also vary based on the menu, but will run from $45 to $75 for a five- or six-course meal, according to the site, nextrestaurant.com.

The menu will change four times a year, with each new edition featuring the cuisine of a particular place and time. When the restaurant opens, Mr. Achatz said, the theme will be Paris in 1912, with painstakingly researched evocations of Escoffier-era cuisine. Three months later, the kitchen will turn out a fresh set of recipes — evoking, say, postwar Sicily, or Hong Kong 25 years from now, with modern techniques employed to imagine the future of Chinese cuisine. [More via NYTimes]

The whole thing is right up our street. We call it ‘Fantasy Reality‘ marketing and as luck would have it we’re hosting this year’s BRAND HOOLIGANS conference in October around that exact theme. If you’d like to be personally mailed when tickets and more details for that event are revealed – please just let us know via e-mail: jon [at] cherryflava [dot] com.

The last advertising agency on earth

Posted on 25. Mar, 2010 by Jonathan Cherry.

The problem we have with this is, who’s then going to remind you how much you suck and then promise to make everything better by selling you crap you don’t really need? Isn’t that the critical pivot on which the entire modern system of economics is built?

Cherryflava’s 2010 product range

Posted on 18. Jan, 2010 by Jonathan Cherry.

The Cherryflava Peep Show

To kick off 2010 we’ve compiled and printed a range of sexy, new, packaged Cherryflava products that literally look good enough to wrap your lips around.

The Cherryflava Peep Show, our SecondBase marketing workshops, BRAND HOOLIGANS and our Cherryflava.com adverting rate card all have flash new packaging that we’re pretty happy with. The other beauty of them is that whenever the office Wii breaks, we can use them for a bit of Frisbee golf as well.

See them all…

The 5 secrets of innovation

Posted on 03. Dec, 2009 by Jonathan Cherry.

Get out there

Innovation requires a few things to happen. A creative mindset, cat-like curiosity with the world around you and a fair amount of ‘out-of-your-comfort-zone’ time.

CNN have an interesting article detailing the results of  six years of research on the topic. The result? To innovate you need to practice associating, questioning, observing, experimenting and discovering.

Read more: Learn the five secrets of innovation – CNN

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