Improv Everywhere are a group of experiential designers that create unusual experiences for people to try out to get an alternative perspective of the world. Here they invited a bunch of people to wear black tie attire and hit the beach.

Odd – but intriguing.

More here.

The problem we have with this is, who’s then going to remind you how much you suck and then promise to make everything better by selling you crap you don’t really need? Isn’t that the critical pivot on which the entire modern system of economics is built?

Bird tea - tweet tweet

For us, great branding is about making your product experience a memorable one.

Although not yet commercially available, these origami tea bags, created by Russian designer Natalia Ponomareva, is the kind of thinking that ticks that box.

via here and here