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Tag Archives: brand experiences

The last advertising agency on earth

Posted on 25. Mar, 2010 by Jonathan Cherry.

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The problem we have with this is, who’s then going to remind you how much you suck and then promise to make everything better by selling you crap you don’t really need? Isn’t that the critical pivot on which the entire modern system of economics is built?

Origami tea bags: Making tea an experience

Posted on 27. Oct, 2009 by Jonathan Cherry.

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Bird tea - tweet tweet

Bird tea - tweet tweet

For us, great branding is about making your product experience a memorable one.

Although not yet commercially available, these origami tea bags, created by Russian designer Natalia Ponomareva, is the kind of thinking that ticks that box.

via here and here


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