Tag Archives: Aygo
Toyota Aygo suggests you grow up…possibly
Posted on 19. Apr, 2011 by Jonathan Cherry.
There’s something about umbilical cords in ads that makes us feel ever so slightly uncomfortable. However Toyota felt that the idea of grown adults with umbilical cords had such merit, above all of the other ideas that they could have gone with, that they used it in their debut ad for the Toyota Aygo.
Why? Who knows.
Nothing in popular culture right now would suggest that the Aygo target market should feel a passionate connection with their umbilical cords. Rihanna hasn’t used one to slap an annoying suitor, Lady Gaga hasn’t tried to hang herself in front of a satanic alter with one and Google haven’t used an image of one as a ‘special home page’. So where it comes from and why it’s relevant escapes us.
Awful idea resulting in an unfortunate ad. How this would compel you to want the car is beyond us. Who let the dog out?
[thanks Mitch]
