Do you stink or is it just SABC 3 that's playing in your armpit?

If there weren’t enough TV screens everywhere already – some bright spark has come up with the idea of installing small screens in the armpit-area of jackets for advertising purposes. So what at first may look like an unfortunate overheating issue, turns out to be frikkin’ spam.

Yes – let’s look at this one just a bit more closely…

Ananova reports that it was developed by deodorant manufacturer Right Guard as the ideal way to market its products. A hired team of ‘Pitvertisers’ was sent out into the streets of London to test the new medium. Passers-by were reportedly amazed by the new marketing tactic

Our instruction – seek and destroy!

[thanks Smokey]