Tag Archives: 3D projection mapping
Projection retail: The future of retail
Posted on 04. May, 2012 by Jonathan Cherry.
The future of real world retail is the marrying of it together with the functionality of digital.
And the tool for that is projected digital displays in a real world setting. It adds value to shoppers, is visually arresting and cost effective if you adopt it as a strategy. We’re just waiting to see when South African retailers finally discover its effectiveness.
Check out: Invite everyone into your living room – Cherryflava
Lift-off 2012: Some Cherryflava 3D projection mapping to kick off the new year
Posted on 09. Jan, 2012 by Jonathan Cherry.
We went on quiet a bit about projection mapping last year and the project that we produced for Dimension Data’s internal sales conference last year. So we thought we’d start the year off sharing some footage from that mapping that we did with you.
Here’s the animation clip that we done by the highly talented folk from Motif Studios…
…and the ‘breakdowns’ video with footage from the mapped stage and grand finale.
Of course being there and experiencing it on the 14m wide x 5m high custom stage and with rock stadium quality sound is first prize, but hopefully this gives you a good idea of how a conference should be started.
Interactive 3D projection mapping on an iPad
Posted on 29. Nov, 2011 by Jonathan Cherry.
This application may appear a bit of an overkill for this demonstration, but the potential for using this kind of technology for other displays that could do with some touchy-feely is astounding.
It’s very acceptable indeed.
Saks Fifth Avenue 3D projection mapping
Posted on 23. Nov, 2011 by Jonathan Cherry.
Saks Fifth Avenue in New York City have begun their annual 3D projection mapping project – and this is their 2011 instalment.
It’s an impressive production for a store that find itself in the midst of a recession in America. Then again…recession in America? What recession in America.
Interactive 3D projection gaming
Posted on 17. Nov, 2011 by Jonathan Cherry.
We have the whole projection mapping production side pretty well sorted, but we know the next step – is projection gaming. Love this concept from B-Reel for an event where multi-player interaction is a given.
Previously: Case study: The re-engineering of a conference – Cherryflava
[thanks Sam]
Cherryflava creates futuristic 3D projection mapping magic
Posted on 24. Oct, 2011 by Jonathan Cherry.
Our stage that forms part of the mapping
We’re in Joburg at the moment creating some 3D projection mapping and RFID magic for one of our corporate clients. We’ll be shooting a small video of some of it to show you after it’s all done and dusted on Wednesday. The platform is a corporate conference, the experience of which we have transformed using our background in producing commercial alternate realities and a huge dollop of interactive technology awesomeness.
Posting on the blog will resume at full-speed on Thursday.
