Tag Archives: 3D
Invite everyone into your Living Room
Posted on 18. Feb, 2011 by Jonathan Cherry.
We’ve been perfecting our own projection mapping techniques in our lab over the last while, so it’s always good to see what others are doing in the medium as part of our ongoing research.
Mr Beam created this arresting example of small scale 3D mapping that is simply sensational as an illusion.
via Lauren
Wonderbra billboard goes 3D in London
Posted on 13. Sep, 2010 by Jonathan Cherry.
3-DD
Wonderbra have a new 3D billboard in London that, well…it’s 3D. It does what it says really…it’s not rocket science.
Wonderbra in the UK has unveiled its first 3D billboard poster that marks the launch of an integrated campaign by iris to promote its new Full effect bra. The 48-sheet poster kick starts a range of brand engagement initiatives to span digital, experiential, media partnerships and PR, which will work together to put the brand directly in touch with its female target audience. The ad is more than 20ft wide and is close to the look of Wonderbra’s renowned 1990s “Hello boys” campaign created by TBWA and featuring supermodel Eva Herzigova.
The poster, at Waterloo Road London, features a model wearing the bra and can be viewed with specially designed 3D glasses in the shape of the bra. The guerrilla stunt was created by iris to generate buzz around the new bra, which can boost busts by up to two-cup sizes.
The campaign, called Full effect your life, will see Wonderbra give three girls the opportunity to win one of three life-enriching experiences**: Become a fashion journalist with a weeks internship at Cosmopolitan.co.uk; discover the secrets of a fashion stylist by shadowing Grace Woodward of Britains Next Top Model; or delve into the mind of a fashion buyer on a trip to Paris with leading vintage site WeLoveVintage. via
