February 18, 2009

Rikki's 'police line up bathroom mirror' ad

Rikkis

Wouter sent in this fine example of some 'makes you think' marketing from the public facility at Wembley Square.

Reverse type normally, reads right way round in the mirror - review of how you'll look in your mugshot when bust for drinking and driving. Won't make sense when you're hammered, but fun to play with when sober

BTW - Rikki's is a Cape Town taxi service.

Rikkis2

February 10, 2009

Kelloggs not interested in people with the munchies and axe Phelps to prove it

Phelpsbong

Everything is always bigger and better in America. Instead of just being satisfied to quietly toke on a small cigarette shaped joint like most high profile sports stars, Michael Phelps [the Olympic swimming whizz] manages to haul out and puff on a giant water pipe contraption that frankly could have been spotted by a cameraman using a Polaroid while floating in space.

Needless to say, Mr Phelps' sponsors [especially Kelloggs] are not too happy with him appearing on the front pages of newspapers with a huge bong firmly attached to the mouth that ventilates an Olympic machine - and are swimming for shore.

That however really is a silly decision by Kelloggs. This new should be seen as an amazing marketing opportunity for them. Besides, what better way is there to satify a nagging hunger after blowing cannabis bubbles through a glass pipe?

More: Kelloggs dump Olympian Phelps - AdAge

January 12, 2009

British non-believers hit back via public transport

Londonbus

Hello and welcome to the sixth season of Cherryflava.

Sick of being told that by not being a Christian you have chosen an afterlife of fire, brimstone and an endless loop of Kenny G tracks - British atheists have clubbed together and bought out the advertising space on 800 London buses and decorated the space with a message that reads: 'There's probably no God. So stop worrying and enjoy your life'.

[BTW - rumour has it that if you write that line backwards and say it out loud in a Bruce Dickinson-like voice, it sounds awfully like the start of the third verse of Stairway to Heaven... Freaky]

The campaign is in response to Christian ads [probably sponsored by Benny Hinn and co.] that warn that by not believing in God, you subject yourself to extreme sadness and they strongly advise against it.
Not surprisingly the campaign is supported by Richard Dawkins and seems to have stirred up strong support amongst people who attended last year's Led Zeppelin reunion concert. [thanks Sharon]

All the same - it's refreshing to see annoying advertising space being used for something other than the rampant promotion of consumerism.
2009 is certainly set to be an absolute cracker.

More:

Richard Dawkins launches 'There is no God' adverts on buses across Britain - Times Online
The atheist bus journey - Guardian

October 09, 2008

Belgians don't have a word for 'innuendo' in their language

Belgiumad

It's not easy to dance around the subject of the real benefits of condom usage when it comes to advertising.

Demonstrating their application on broomsticks is not only very misleading - it's not addressing the main purpose of the item head on, in a blunt way that says it like it is.
Luckily Belgium doesn't seem to have a problem using real penises in their condom advertising, an to top it all off...they've refreshingly even dressed them up like little super heroes pop culture stars.

NSFW link to the real puppetry of the penis [WARNING: If you are squeamish about seeing graphically enhanced pictures of male genitalia, than please turn away from this link now]

That's real advertising for you. No innuendo...no beating around the bush...just straight talking from the hip.

[via Gawker]

June 26, 2008

New technology that's going to make you want to kill somebody

Photospammer

This gentleman may look like a demented IRA terrorist starring in a Tarrantino movie, but the devise he's fooling around with is far more dangerous than any nickel-plated .45.

This gun-like camera thing is called an Image Fulgurator. It is a device for physically manipulating photographs. It intervenes when a photo is being taken, without the photographer being able to detect anything. The manipulation is only visible on the photo afterwards.

In principle, the Fulgurator can be used anywhere where there is another camera nearby that is being used with a flash. It operates via a kind of reactive flash projection that enables an image to be projected on an object exactly at the moment when someone else is photographing it. Every photo another photographer takes of an object at which the Fulgurator is also aimed is affected by the manipulation. Hence visual information can be smuggled unnoticed into the images of others.

Just imagine if every tourist photograph of Table Mountain had a ghostly Vodacom logo embedded in the bottom right hand corner of it - just in the name of advertising.
Crappy is not the right word for it, but no doubt some idiot will see merit in the concept and spam us all.

[via]

May 26, 2008

David Bullard II: The return of the master

Astonmartindbs2lg

David Bullard, South Africa's most controversial crack dealer newspaper columnist appears to be following in the steps of Kate Moss and Amy Winehouse, by emerging from public ridicule more famous and immeasurably wealthier than before, when he was towing the line.

Unapologetically arrogant Mr B is the star of the new Carl's Jnr burger ad Car Magazine radio ad, promoting their coverage of the Aston Martin DBS, which apart from 007's cigar-stained thumbs up...doesn't really need much promotion.

What's next for teflon Mr B? A photo spread for Louis Vuitton shot by Annie Leibovitz re-enacting the day he gathered his old ashtray and whiskey tumbler for the last time from the Sunday Times offices?

Download Car magazine ad.mp3 [thanks Jane]

February 11, 2008

WWF: Plat panda

Wwfdeadpanda

No trees - no pandas. Good shocking way of getting that message across.

[via]

January 22, 2008

Shockvertising: Zola calls for real South African men to stand up

Zola

We here at Cherryflava have very mixed feelings about Public Service Announcement-type ads (hereafter referred to as PSAs)

Most of the time, we're of the belief that they have the power to do more harm than good [those 'don't drink and drive' ads stir a strange deep felt desire to get out and cut a few dance steps with Stroh Rum shoota in hand]

Last year, a group which rolls by the name Women Demand Action Dignity commissioned an anti-rape PSA staring South African super star Zola.

A couple of years ago, Charlize Theron also appeared in an anti-rape PSA which cause a bit of a stir at the time, now kwaito star / TV presenter Zola has taken over the baton to highlight the issue.

At first - we weren't too impressed with the Zola version - for goodness sake, Zola mentioning last year's rugby world cup win and pleading to South African men to 'take back their pride' is never going to solve the problem.
But on rethought - just maybe this clip will raise a bit of awareness and spark a heated debate or two around a braai, which is better than looking the other way and sweeping the issue under the floor boards.

The big problem is that we haven't noticed the clip getting any real effective airtime on TV, but maybe we're not tuned into the right channels. Maybe it should be made into a free cellphone download and posted on the main service provider's landing pages.

[See the clip after the jump]

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