We here at Cherryflava have very mixed feelings about Public Service Announcement-type ads (hereafter referred to as PSAs)
Most of the time, we're of the belief that they have the power to do more harm than good [those 'don't drink and drive' ads stir a strange deep felt desire to get out and cut a few dance steps with Stroh Rum shoota in hand]
Last year, a group which rolls by the name Women Demand Action Dignity commissioned an anti-rape PSA staring South African super star Zola.
A couple of years ago, Charlize Theron also appeared in an anti-rape PSA which cause a bit of a stir at the time, now kwaito star / TV presenter Zola has taken over the baton to highlight the issue.
At first - we weren't too impressed with the Zola version - for goodness sake, Zola mentioning last year's rugby world cup win and pleading to South African men to 'take back their pride' is never going to solve the problem.
But on rethought - just maybe this clip will raise a bit of awareness and spark a heated debate or two around a braai, which is better than looking the other way and sweeping the issue under the floor boards.
The big problem is that we haven't noticed the clip getting any real effective airtime on TV, but maybe we're not tuned into the right channels. Maybe it should be made into a free cellphone download and posted on the main service provider's landing pages.
[See the clip after the jump]