Drink your way to a new house

This is the 1963 Heineken WOBO (world bottle) which was designed to obviously hold beer, but when finished was meant to be used as a brick to build a house.

Just imagine how many houses we could build after tomorrow night's RWC final.
We call this the real Second Life - that being the designing of product packaging to be used a second time instead adding to the existing rubbish problem.

More: Inhabitat - Heineken WOBO the brick that holds beer
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