Cherryflava

Kameraflage

Taking advantage of the fact that digital cameras can see a broader spectrum of light than the human eye, Kameraflage makes it possible to create displays in various mediums that are hidden from the naked eye, yet can be seen when imaged with a digital camera.

Apart from the fact that this kind of technology could put an end to piraters secretly videoing the lastest blockbuster on opening night, Kameraflage could potentially create a whole new wave of Guerrilla Advertising. Think super events where shameless promo T-Shirts are banned, live television where its too late to edit, and our all time favourite, Cape Town Fashion Week. The possibilities are amazing.

Website: Kameraflage

[via Cool Hunting]

Sponsor Thanks

It's the weekend. And time to send a big thanks to our Cherryflava Media network sponsors.
Thanks Nokia and Big Blue - you're the best.

Become a sponsor? - go here to find out more, and here to get even more.

Big Blue's Makhulu Polane competition extended

Note: Due to popular demand Big Blue have extended their final deadline for entries to Mon 6 NOV at 08h00.

That's so that all the slackers also have a chance to enter. 

Calling all local designers - Big Blue wants you

Local lifestyle brand retailer (and now Cherryflava advertiser), Big Blue are venturing into the world of 'user engagement' - and are opening up space in their stores for your t-shirt design.

Much like uber-sweet online success Threadless.com, Big Blue are searching for some hot local design talent and  have launched a competition where you could win R20 000 and have your t-shirt design sold in their stores.

Its a bit like Idols, but without all the annoying bits.
If you're creative and think you've got an idea, which is going to catch the judge's eye and secure the purse of R20k, then do it.

Show us your Makhulu Polane and we'll make you famous - Big Blue

Sponsor respect: Virgin Money

Big welcome and thanks to Virgin Money; who are our newest site sponsors here on Cherryflava and Jetstreaker.

Clearly they see you lot as good potential citizens of Blingola.

If you'd like to find out more about partnering your brand on the Cherryflava Media network; more info over here.

7 for all mankind - and more for Jetstreaker junkies

Hollywood-celebrity-endorsed, premium jeans brand, 7 For All Mankind, have recently launched in South Africa - and have hooked up with sister gossip blog Jetstreaker, for a bit of user-driven 'tryvertising.'

In exchange for sightings of South African celebrities (or internationally famous people in local bars) the public vote on JS, at the beginning of October, secures the ownership of a new, clean, crisp pair of Seven's.

Its a clean fight really - good for a bit of fun.

If you'd like to submit your pic of yourself having a smoke with Herchelle Gibbs or throwing Ryk Neethling a pair of your favourite Teletubbies water wings - check out the details over at JS.

Jetstreaker winning: SA-leb spotting with 7 For All Mankind

Target the sneezers

Our BMW Z4 campaign has sadly come to an end - hopefully one of you will win the Joshua Davis print and sent it to us, because it doesn't go with your Beezy Bailey collection.

Big thanks to BMW for adding us to their campaign schedule.

If you'd like advertise on Cherryflava and influence and excite the cream of South Africa's intellectual elite with your products or services - then get in contact with us via email [cherryflava (AT) gmail (DOT) com].
Our rates, various advertising options and ideas to create custom campaigns, which are more meaningful to our audience can be freely discussed.

For more information on who reads this blog, see this page.

BMW Z4 by Joshua Davis

So, now that BMW's Z4 is in the mix on Cherryflava - we thought we'd burrow a little deeper into the Z4 by Joshua Davis campaign to get the lowdown on what the car and the unique artworks are all about.

Firstly, the design of the new Z4 would have been impossible a couple of years ago, due to the massive computing power needed to fire up the necessary algorithms used in the process.
Did you know that many of the drawing tools in Illustrator and Photoshop owe their existence to the automotive industry?

While obviously being closely related to the BMW Z4 M Roadster, this fixed-roof two-seater goes its own way also in its design and styling. The low and sleek curvature of the roof typical of a coupé and the striking look of the car from the side make this new model unmistakable at first sight.

Joshua Davis is the Flash animation wizard that design the innovative site Praystation and was commissioned by BMW to reinterpret the car’s innovative design for a series of limited-run digital illustrations.
He began by creating a motion algorithm with a series of parameters that defined a path, which he then stroked with a shape. By using this algorithmic approach, Davis created a subtly different image each time.
The result is a set of unique abstract images that, while not being representative of the car itself, capture some of the concepts that informed its design.

Check out the South African BMW Z4 site here

More:

BMW Z4 M Coupe: Production specs and pics -Autoblog
Behind the scenes of the Z4 by JD - Computer Arts
Z4 by JD - Josh Spear
Joshua Davis - official website

BMW launches new Z4 Coupe with us

We are massively excited to announce that BMW have chosen Cherryflava to launch their new Z4 Coupe in South Africa.

As far as we know - its the first time an advertiser has chosen to include a South African blog in an ad campaign.
Together with the launch of the sexy new car, Joshua Davis, one of the most radical artists of our age, has drawn inspiration from his experience of the Z4 Coupé and produced a unique set of limited edition prints, which you can stand a chance of owning.

Check out the competition and book yourself a test drive of the new car - tell them Cherryflava sent you.

Beer and CIDA

News flash: A team within SABMiller are making use of the web to auction three beaded works that will go towards the CIDA City Campus. Their objective is to raise USD $10,000 before June 16th by auctioning off 3 unique beaded artworks.

SABMiller has agreed to double any funds that the group raise through this initiative.

The group have started a blog which you can check out and go to their eBay auction site wher you / or your company can place a bid all for a very good cause.

This is a great idea - and much repect has to go to the team from SABMiller for putting this together.
The only thing we're missing here is how beer is added to this little mixer.

Lets face it - beer is currency in itself. Rumour has it that in the bathrooms at SABMiller HQ  you can was your hands with water, or if you prefer - beer.

For round 2 of 'Beer and CIDA'; we would suggest that you guys auction a corporate beer party; complete with barman, big screen TV with appropriate sporting event and goggles (proceeds obviously go to CIDA again).
Your team pitches up and throws the biggest celebration of beer this country has ever seen...all to the benefit of charity. [See our previous Cherryflava's Bacardi post]

Go bid now - beer is yum.