June 12, 2009

Hyundai bakkie glip in tussen die koeie

Hyundai Bakkie landbou1

Wat maak die Hyundai bakkie tussen die skou beeste in Die Burger se landbou bylae?

Did you notice that the photos were taken by Johan Bul. Somebody at Naspers has got a sense of humour. [thanks Nadia]

April 21, 2009

Nando's free election bun: Next thing you know, your vote could even result in a new government

Unknown

With coffee supplied by Wimpy, Nando's are also offering a bun in exchange for your ink-stained digit this voting day.
Now the Nando's offer is clearly not as attractive as a free coffee, but we'll never toss a gift bun back in the oven.
If somebody can throw in a rasher of bacon and a fried egg we might even go vote twice.

[thanks Yusaf]

April 20, 2009

Cups for Votes: Your vote scores you a free cup of hot brown at Wimpy

This Wednesday, after you've made your cross at the polling booth - you can head over to a Wimpy and collect a free cuppa joe thanks to your ink-stained finger, which serves as proof of your participation in democracy.

We always just thought that this kinda crafty election-based promotion was the reserve of Starbucks and American politics, so it's great to see that Wimpy are bringing some political PR innovation to SA.

Giddy up!

March 19, 2009

Cape Town firefighters become the target of Snickers bars

FIRERESCUE

Knowing how closely the makers of Bar One like to associate themselves with firefighting and the 25-hour day that their product is said to provide, the ad agency responsible for Snickers bars [that being Net#Work BBDO Cape Town] sent the Cape Town firefighters a care package this week encouraging them not to stop as a cheeky bit of guerrilla PR.

Seems like the crew were pretty stoked with this gift judging from this pic. [thanks Mike]

March 18, 2009

Get 'em while they're hot - new range of STDs available now

If you really love somebody, why not give them the gift that keeps on giving? [youtube link]

Trojan condoms took to the streets in US, offering a new range of fashionable STDs at half their usual cost from a specially erected booth. Obviously they ended up selling more Trojans than their stock of herpes.

So much better than the usual preaching that surrounds the topic in other public service announcements.

[found over at Make the logo bigger]

March 10, 2009

Iron Maiden turn to a 'flash mob' to promote their South American tour

Iron_maiden

There was however only one problem with the strategy. Say the word 'mob' to a bunch of metalheads and they'll 9 times out of ten turn to throwing bottles, rocks and garden furniture at the cops.

All the same, this is Iron Maiden we're talking about [not Coldplay] and thanks to the stunt, the aging British rockers have got their streetcred back [because South American police have vowed NEVER to allow a heavymetal band to tour there again] and the BBC and SKY News are dishing out loads of free publicity to Bruce and his merry band of pirates.

Needless to say - the rest of the tour is sold out.

More:

Iron Maiden fans riot at concert - Youtube
Iron Maiden fans riot in Columbia - BBC
Aces High [the track that started the mayhem] - Youtube

March 05, 2009

Resident Evil 5 launch at a Blood Donation Clinic

Resident Evil 5

When slashing limps off zombies with a chainsaws is considered to be wicked entertainment by somebody - then what better place to attend a launch party for a game that fuels your deepest fantasies for gore than a blood donation clinic.

Capcom has found a clever way to tie charity to its next big game launch. Evil Avatar reports that the company is partnering with the American Red Cross to support a blood drive alongside the launch party for Resident Evil 5.

Donating blood isn't a requirement to attend, but those who do will have a chance to win Resident Evil 5 Blood Drive collectibles like posters and bumper stickers, copies of the game, or a special edition red Xbox 360.

Always great to some thought going into a launch event rather than just hosting the thing in a hall with soggy sausage rolls and cheap booze. [thanks Motheo]

Watch out for the next Grand Theft Auto version being launched locally at Maverick's, sponsored by Beretta and Pontiac, with a complimentary KY gel bathtub and sherbet lollies. Yeah baby!

More:
Capcom Hosting Blood Drive with RE5 Launch - 1UP

February 06, 2009

Hey...Christian Bale - WHY SO SERIOUS?

Batmandarkknightjoker

You've all heard the rant - and some DJ has already remixed the thing into a cracking tune that you'll soon be hearing at Tiger Tiger and emanating from selected tow trucks in the Germiston / Bellville areas.

But our feeling is that the now infamous clip of Mr Bale going mental at a DOP on the set of the upcoming Terminator movie - could well be a very cleverly crafted marketing exercise. Yip - we're putting it out there and making the big prediction.
First time we heard it - it just sounded too well recorded and produced just to be a fluke of chance. Why was it released with such great timing as we build up to the film? Why did nobody try calm the situation down and shut Mr Bale the hell up?

Much like the Dark Knight - an elaborate multi-million dollar ARG is on the way [predicted to start in March] for the Terminator Salvation movie. The rant is probably not part of that, but a genius buzz tool which is creating massive hype ahead of all these releases.

Marketing just became a whole lot more evil and harder to spot.

More:

The full Christian Bale rants [ad]
The remixed disco version of the rant [ad] [we have this soothing number piped into our office elevator as we speak]
Skynet Research is coming - Sign up for the ARG

December 11, 2008

Bizarre: Turn in your gun for a camera

PixelsforpistolsThere has always been a bit of a rumour that the intense cold in Canada makes the people that live there a little odd.

Yet another case study in marketing psychosis is a recently completed campaign, which took place in Toronto; called Pixels for Pistols.

Anyone who turned in a firearm they didn't need or want received a Nikon digital camera in exchange. Rifles or firearms earned a Nikon Coolpix P-60. An assault rifle or pistol earned a Nikon Coolpix S-52. Along with the cameras, each person also received photography lessons.

Makes us wonder what you would get if you brought in your private stash of AK-47s or your prized nickel-plated Desert Eagle .50mm with filed down clip and extended magazine accessory.

The program aimed to reduce the number of legitimately owned guns which represent 30 percent of gun-related crimes in Toronto. As of December 4 when the campaign ended, 1,400 guns were collected in exchange for Nikon cameras. [via]

Nikons for guns, that's almost as bad as a Harley free when you buy a Hummer.
Don't expect a similar stunt here in South Africa, there wouldn't be enough cameras to go around and a nice shiny Nikon can easily be sold to buy even more guns with the proceeds.

That's it...we're canceling that snowboarding trip to to Whistler BC.

Website: Pixels for pistols

December 08, 2008

OMG look at GHD LOL

Ghd

If you're male...a straight male who can braai meat without burning it and know the difference between rolling maul and a set scrum, then you shouldn't have a clue as to what ghd sells.

But if you can successfully identify the four characters in Sex and the City and hand cream is an important part of your daily beauty regime. you'll know that ghd have built up a world-beating hair straightening iron business....from frizz to fabulous in four easy strokes [that's our line - not ghd's]

The hair iron business must be pretty lucrative, cause check out their HQ in Leeds. The place looks a bit like the USS Enterprise in Star Trek.

Ghd1

The ghd brand seems to on a bit of a roll.

Locally ghd will be launching the ghd style lounge, a luxurious, temporary pop-up salon [also featuring the rather cool Newton Machine photo booth, which Topshop in the UK also recently used] held at a secret location in Cape Town on December 12th for those much needed pre-party makeovers [we're told].

Entrance is free, but you'll need to apply for star treatment online here. [thanks Dan]

Right - back to celebrating that Springbok win at the George 7's.

More:

GHD headquarters - thecoolhunter
Topshop presents the 2008 Helmut Newton photo machine - Topshop