Cherryflava

Beer for the connoisseur

After selling their start-up, local coffee hotspot vida e caffe, Rui Esteves and Brad Armitage could have spent their time island hopping or racing Aston Martins on the N2, but instead they're right back in the entrepreneurial ring, this time with a couple of bottles of beer.

In a country obsessed with beer made by big corporations that gets washed down with a greasy segment of boerewors, the guys chose to chase the counter-trend in this case and market a super-premium brew aimed at wine drinkers.
Each of the three beers is available in a large 750ml champagne bottle with the cork and foil packaging [which is great for dinner party points scoring value] and is brewed to be paired with different kinds of food, just like wine.

Similar to how they spread the word with vida, they're not really doing an kind of formal advertising. Their strategy is to really just let the product speak for itself and let word-of-mouth do the rest.

Because we've been so impressed with their product and the counter-trend that they're tackling - we've organised a few Cherrypicka test tickets so that you too can introduce yourself to the beer and judge it according to your palette.

For now - it's only available in the Cape Town area [branches need a license to sell beer] and you can get your hands on a ticket for the Gabriel here.

There aren't many - so if you're keen get one, be sure to do it sooner rather than later.

More: CSG Portugal
Try some:  Pairing beer with summer food - Cherrypicka

Joburg Fashion Week tickets

If you'd like to experience where local fashion trends are heading - we've got some tickets to this year's joburg Fashion Week for you to check out over at our tryvertising sister site; Cherrypicka.

The tickets are more scarce than pictures of Lindsay Lohan with clothes on - so you have to be snappy.

We have double tickets for every show, but will make the tickets available on the site day-by-day. Needless to say - these are top division seats at a cracking Cherrypicka test ticket price.

Get them here - now.

Here's today's line up:

16h30    Thabani Mavundla, and Thula Sindi

18h00    Fundudzi by Craig Jacobs

19h00    Kluk CGDT

20h00    Marianne Fassler

21h30    David Tlale

Fresh new tryvertising on Cherrypicka

Cherrypicka, our very own tryvertising portal, has some mean new stuff flirting for your opinion.

- The YuppieChef guys are back - after rave reviews following their debut on Cherrypicka - this time they've got a fresh new batch of Global knives in the shop for you to test out.

YuppieChef: Explore and deliver feedback here

- Cape Town-based record company African Dope have a brand new compilation CD, African Dope's Greatest Hit, for you to review.

If you like the sounds of 42 tracks of the locally mixed iPod fodder - this test ticket is all yours.

African Dope

- BOD MAN, the no.1 selling man body spray, is now available in South Africa. Check out a bottle or two here.

- You ...meet your very own hot body....hot body, meet you. If you live in Cape Town - hook yourself up with a hot body via the Body Excel experts. Before its too late.

Body Excel test ticket

Just as a matter of interest - we found an interesting article about how the concept of tryvertising is taking off in the US. 

Freshness on Cherrypicka

Our very own 'try-before-you-buy', business-rocket-fuel baby, Cherrypicka - has a few new product scoops for you to throw a tongue at.

- Brand new to South Africa and known as the no. 1 selling man body spray in the US, we have a small range of BOD MAN body spray bottles for you to review. They're going quick - so get your A into G and check it out.

- If you're not a gym person, but you'd like to get seriously cut and toned and stepping out with your perfectly sculptured foot forward...you'll need help. Try out the Body Excel personal, private trainer you've always had dreams about...before it's too late.

What's new on Cherrypicka

If you've been away - about a month ago we launched a brand-knew 'trysumer' website called Cherrypicka.

The idea is to introduce you to new products and services by offering test tickets, which allow you try a new brand out....and then review your experience back on the site. It's an introduction and a bargain, neatly wrapped up in a Cherry flava'd test ticket for your opinionated tasting.

We have some exciting new stuff you're gonna be keen to check out:

- Loft fashion import Chip & Pepper and Blue Cult jean pants into South Africa. They're offering massive test discounts on the retail price of these premium brands should you be the proud owner of a test ticket. Ladies go here and gents...this way please.

- The Ethical Co-op deliver organic veggies to addresses in Cape Town. If you are a Capetonian and would love to discover a whole new source of wholesome, fresh goodness - it would be kind of rude not to give these guys a go.

- If you've ever considered yourself a master of the fried egg...good for you. If you want to take your cooking skills higher grade, we've got a 3-week culinary journey for you to test out and deliver the feedback on. Are you ready?

- If you have kids, or know somebody with kids - you're going to be interested in getting to know My Nametags. Read the reviews and decide for yourself.

- In the same breathe, Oodles of Doodles deliver custom made kids essentials to your door...and are keen to get your feedback. Check them out here.

If you've not as yet signed up to be one of our esteemed cash test dummies - take yourself outside for a heavy flogging - then come back...brew up a nice pot of good coffee and take some time to check it all out.