Cherryflava

Real-life physics

Posted on 22. Jul, 2010 by Jonathan Cherry.

As far as experiential concepts go, we’re always on the search for astounding ideas that make you question reality.

“This physics engine, called Lagoa Multiphysics 1.0, was created by Thiago Costa and essentially simulates real-life physics in a completely realistic way. This demo shows a piece of charcoal breaking and spreading as it hits the ground. ” [via]

Just imagine this stuff with a sprinkling of projection mapping on an icy night in the middle of the city. Anyhow it’s technical.

As you were.

Calvin Klein uses QR Code to hide ‘racy’ ad in billboard

Posted on 16. Jul, 2010 by Jonathan Cherry.

V. Sexy

If you want people to adopt a technolgy they’re refusing to use – just dangle the promise of some mild ‘adult’ content behind the allure of a QR Code and you’re almost at the nirvana of mass geek inclusion.

Only problem is that the ad just isn’t racy enough. It’s a fair amount of work to do just to be rewarded with a few preteens fooling around with each other while waiting for their moms to pick them up from school.

via

Tissot introduces the augmented reality product experience

Posted on 13. Jul, 2010 by Jonathan Cherry.

If you thought augmented reality was just for pre-pubesent teens to goof off with while waiting for the next Twilight movie sequel to be made, here’s a very cool application that Tissot [the Swiss watch makers] have found for the 3D graphic rendering application.

They’ve made the selection of watches more of an interactive experience that frankly would work equally as well for sunglass marketers or condom manufacturers. Rad!

via

Touching stories: Choose your own adventure on the iPad

Posted on 09. Jul, 2010 by Jonathan Cherry.

Remember those old ‘choose your own adventure’ books you used to get a couple of decades ago? You know, the ones where if you wanted to follow the right passage you’d turn to page 103, or take the door on your immediate left you’d turn to page 378?

Well they’re back – but this time available on the iPad and far more interactive and fun to mess around with.

Tool of North America and Domani Studios teamed up to bring 4 interactive stories to the iPad. By touching, shaking and turning your iPad, you can navigate, unlock and reveal unexpected variations in each of these stories. Shot by 5 different directors, these interactive, live-action, short stories evolve storytelling in ways that haven’t been done before on the iPad.

If you have an iPad – check them out free here.

What does this mean for things like branded content and advertising campaigns in the future? Everything!

An entire (short) movie shot on the iPhone 4

Posted on 06. Jul, 2010 by Jonathan Cherry.

It was only a matter of time that a short movie would be shot and edited entirely on the iPhone 4 / iMovie App. This one was donw in just 48 hours.

If you can get this kind of creative flexibilty from a cellphone – it boggles the mind to think where we’re going with user-generated content next.

via

Update: …and here’s the first music shot on the iPhone…

Sony 3D building projection mapping

Posted on 25. Jun, 2010 by Jonathan Cherry.

It was Samsung earlier in the week, but here’s what Sony did in Madrid as part of their involvement in the Champions League final.

We’re surprised Sony didn’t do something similar for the World Cup, but perhaps we’re jumping the gun here a bit. Would love an invite to it if it is scheduled [hint hint].

via

More happiness from an ice cream vending machine

Posted on 25. Jun, 2010 by Jonathan Cherry.

If you smile at it – this machine will give you a free ice cream as a reward. It’s a bit like a rat that taps a switch in it’s cold, stainless steal cage and gets a treat as a reward.

What do they call that? Behavioural conditioning?

Well, anyhow we’re not psychologists. All the same, smile at the camera – get a free ice cream. This version of happiness doesn’t feel as happy as the McDonald’s version or the VW examples, but you get the general idea.

It’s ok. We would have done it differently.

See: Cannes Sapient Nitro on Facebook

The new iPhone 4 + ad

Posted on 08. Jun, 2010 by Jonathan Cherry.

Hey - how you doing?

So there’s a new iPhone, which now comes standard with video calling via iChat. So now there’s absolutely zero reason to have a personal relationship with anybody. You can Chatroulette your way through life without ever actaully having to face a real person.

In case you can’t visualise that – here’s the ad directed by Sam Mendes to illustrate the future.

We’ve never been as happy as what we are, right now. Life really is good.

via

How fast is Google Chrome?

Posted on 31. May, 2010 by Jonathan Cherry.

Clearly this wouldn’t be possible with locals speeds, but this video is an impressive example of contextualisation.

[thanks Dave]

True Blood gives viewers a taste of the first ever QR code for TV

Posted on 26. May, 2010 by Jonathan Cherry.

Bloody marvelous

QR codes are practically unheard of anywhere outside of Japan, but that doesn’t mean that they should be ignored. The trailer for the upcoming season 3 of HBO’s True Blood contains a QR code that sends your mobile phone to the HBO mobi site for the show.

QR codes were never pitched as the next media revolution to save the world, but they’re a cheap and simple additional layer for kids that know what the hell they are. We wish they were used more widely here in the appropriate circumstances, but maybe that day is yet to come.

[thanks Philip]