Cherryflava

The Wilderness Downtown: A music video made just for you

Posted on 01. Sep, 2010 by Jonathan Cherry.

This is wild! It uses Google Maps and the music of Canadian band Arcade Fire and is so damn sick words are pointless.

Go here and play with it!

Coca Cola village offers Facebook access in real-life

Posted on 23. Aug, 2010 by Jonathan Cherry.

If you can ignore the cheesy marketing dude voice-over in this video – it’s yet another worthwhile example of digital going analog as part of an experiential event for Coca Cola.

Using RFID tags, this project by Coke in Israel allowed people to “like” real world objects and places, with these “likes” appearing immediately in their Facebook status. via

Amandla Edufootball are now connected to the WWW

Posted on 19. Aug, 2010 by Jonathan Cherry.

During the World Cup, ourselves together with Iain Harris from Coffeebeans Routes collaborated with Nike in Chicago and an inner city youth programme over there to connect them with a local football academy in Khayalitsha called Amandla Edufootball. As part of the exchange Nike provided the club with a video camera, a laptop and two years of wireless Internet access so that they can share their inspirational stories with the world.

Now finally – the future stars of Bafana Bafna get to make their video debut on the web. This is their first video that they shot straight after getting a few tips yesterday on how to use the equipment.

More: Amandla Edufootball

Meet Precious – the bike with a brain

Posted on 12. Aug, 2010 by Jonathan Cherry.

Right now – an intelligent bicycle is being ridden across America [from coast to coast] to raise money and awareness for the Livestrong Foundation.

Precious [the name of the bike] is a highly technical, sensor-laden, Tweet emitting machine that you can follow in real time here.

Hello my Precious

The company that built the bike have created a device that takes readings from various sensors, including temperature, humidity, grade, speed, pedal rotation, direction and GPS, and sends the results via text to the company’s servers, passing through the Twitter API along the way to parse the text messages.

The system spits out a tweet automatically, but McCrae [the bike's human rider] can also reach out to followers with the push of a button on her handlebars. [via]

Such a radical idea. We’ll be keeping track of Precious for sure. Love the way the project layers all the tech to bring the experience of riding across America to a web audience. Armchair travel at its best.

Real-life physics

Posted on 22. Jul, 2010 by Jonathan Cherry.

As far as experiential concepts go, we’re always on the search for astounding ideas that make you question reality.

“This physics engine, called Lagoa Multiphysics 1.0, was created by Thiago Costa and essentially simulates real-life physics in a completely realistic way. This demo shows a piece of charcoal breaking and spreading as it hits the ground. ” [via]

Just imagine this stuff with a sprinkling of projection mapping on an icy night in the middle of the city. Anyhow it’s technical.

As you were.

Calvin Klein uses QR Code to hide ‘racy’ ad in billboard

Posted on 16. Jul, 2010 by Jonathan Cherry.

V. Sexy

If you want people to adopt a technolgy they’re refusing to use – just dangle the promise of some mild ‘adult’ content behind the allure of a QR Code and you’re almost at the nirvana of mass geek inclusion.

Only problem is that the ad just isn’t racy enough. It’s a fair amount of work to do just to be rewarded with a few preteens fooling around with each other while waiting for their moms to pick them up from school.

via

Tissot introduces the augmented reality product experience

Posted on 13. Jul, 2010 by Jonathan Cherry.

If you thought augmented reality was just for pre-pubesent teens to goof off with while waiting for the next Twilight movie sequel to be made, here’s a very cool application that Tissot [the Swiss watch makers] have found for the 3D graphic rendering application.

They’ve made the selection of watches more of an interactive experience that frankly would work equally as well for sunglass marketers or condom manufacturers. Rad!

via

Touching stories: Choose your own adventure on the iPad

Posted on 09. Jul, 2010 by Jonathan Cherry.

Remember those old ‘choose your own adventure’ books you used to get a couple of decades ago? You know, the ones where if you wanted to follow the right passage you’d turn to page 103, or take the door on your immediate left you’d turn to page 378?

Well they’re back – but this time available on the iPad and far more interactive and fun to mess around with.

Tool of North America and Domani Studios teamed up to bring 4 interactive stories to the iPad. By touching, shaking and turning your iPad, you can navigate, unlock and reveal unexpected variations in each of these stories. Shot by 5 different directors, these interactive, live-action, short stories evolve storytelling in ways that haven’t been done before on the iPad.

If you have an iPad – check them out free here.

What does this mean for things like branded content and advertising campaigns in the future? Everything!

An entire (short) movie shot on the iPhone 4

Posted on 06. Jul, 2010 by Jonathan Cherry.

It was only a matter of time that a short movie would be shot and edited entirely on the iPhone 4 / iMovie App. This one was donw in just 48 hours.

If you can get this kind of creative flexibilty from a cellphone – it boggles the mind to think where we’re going with user-generated content next.

via

Update: …and here’s the first music shot on the iPhone…

Sony 3D building projection mapping

Posted on 25. Jun, 2010 by Jonathan Cherry.

It was Samsung earlier in the week, but here’s what Sony did in Madrid as part of their involvement in the Champions League final.

We’re surprised Sony didn’t do something similar for the World Cup, but perhaps we’re jumping the gun here a bit. Would love an invite to it if it is scheduled [hint hint].

via