Cherryflava

BRAND HOOLIGANS is back – and this time it’s all experiential

Posted on 28. Jul, 2010 by Jonathan Cherry.

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Experiential branding is the hot topic in global marketing circles and if the trend forecasters are to be believed, it’s the way of the future as people turn their backs on more traditional approaches.

But creating a remarkable experiential brand campaign is tricky. Done right it’s the most powerful catalyst for creating massive amounts of positive word of mouth for a brand. So this year, we’ve gathered together a line up of internationally acclaimed speakers and presenters that will, for 2-days, offer a complete crash-course in the elusive art of constructing a fantasy brand experience.

It feels a little sad for us to be calling this year’s event a marketing conference knowing what kind of images those two words generally represent in people’s minds. Truth be told we’re going to delving deep into the psyche of what drives our desire to form a community around brands we love. In true BRAND HOOLIGANS style we have a few paradigm shifting tricks up our sleeve to complete a fully-rounded, educational, 2-days of experiential marketing strategy that’ll arm you to create and execute this thinking for your own brands.

Our presenters this year include:

Lauren Beukes
Prof Tim Noakes
The Black Heart Gang
Justin Fiske
Rod Suskin
Braam Malherbe
Jack Parow
Liam Lynch

Your conference ticket will also give you exclusive membership to our new book club. For the next year we’ll keep the inspiration flowing with a series of books and videos, that continues the thinking of BRAND HOOLIGANS, sent to you free of charge.

For the details and ticket bookings – head over to our new BRAND HOOLIGANS site.

Cherryflava has been nominated for a Men’s Health award

Posted on 20. Jul, 2010 by Jonathan Cherry.

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Yeah – we were as dumbfounded as you to received word that we cracked the nod to be included with Nic Haralambous and Yusaf Abramjee as one of the three nominees for the Game Changer category in this year’s Men’s Health Best Men 2010 awards.

It’s obviously a huge honour and we feel rather bashful about the whole thing, but in the interests of democracy and the preservation of free speech and freedom of association please head over there and make your mark next to your candidate of choice.

While you’re at it, perhaps consider giving Mr Brad Armitage [from our other office at Brewers & Union] your vote in the Trendsetter category We think that validation is well-deserved.

Canton: It’s like drinking the red pill

Posted on 01. Jun, 2010 by Jonathan Cherry.

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Nectar of the gods

Rui Esteves from Brewers & Union is a sneaky chap. He just knew the words “this stuff is a guaranteed panty-dropper” would catch our undivided attention.

From the ribbed, frosted-glass bottle to the hardcover recipe book that comes with it – every single minute detail of this drink as been thought about by its crafter. To put it plainly – it’s a ginger-flavoured liqueur that’s light, yet packs an upfront fruity, ginger tone that wouldn’t be out of place on the set of Eyes Wide Shut. It’s sweet, yet smoky. It dances on your tongue in a satin-laced robe while wearing stilettos and armed with a silver-plated under-over shotgun.

But that description is like calling a Bugatti Veyron a sportscar.

If you drink it on the rocks, or poured into a glass of Champagne you can never go back to the reality that you perceived your life to be before it passed your lips. Panty-dropper? Damn right!

More about the Canton

We meet Jack Parow…

Posted on 01. Jun, 2010 by Jonathan Cherry.

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TheSkim with Mr Parow

…for tea.

Show your love for South Africa

Posted on 28. May, 2010 by Jonathan Cherry.

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Spotted in Joburg

Now this is a super fan for you. Everybody seems to be sporting a slightly frayed South Africa flag attached to some part of their car, but this guy takes it to a whole other level.

Joburg's M2 highway

[Pics courtesy of Greg]

Hyundai mount a giant vuvuzela on Cape Town highway

Posted on 27. May, 2010 by Jonathan Cherry.

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Jislaaik

We have highways in Cape Town that after an extended lunch break during their construction we got bored of and decided to stop building cause we had better thing to do.

Now Hyundai have seen an opportunity to erect a massive vuvusela [that's a very loud plastic trumpet that within a few days the entire world will be well aware of] on one of those highways leading to the Cape Town Stadium.

We heard a story on the radio that they’re going to connect a couple of truck horns to it so that it can also make a lekker noise too [as if we needed to make any more of a racket]. We’re practicing our own horn blowing technique for that France – Paraguay Uruguay game in just 15 days time.

[pic courtesy of 10and5]

The Dulux ‘Let’s colour project’

Posted on 24. May, 2010 by Jonathan Cherry.

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Creativity and a splash of colour has the power to transform communities. If just a simple rugby game in a unexpected place can bring people together, think about how showing that you care just by painting a wall can transform places.

After six months of dreaming, thinking, planning, painting, colouring, filming, editing and finessing I am so very proud to post the spectacular global film for the Let’s Colour Project: ‘Dulux Walls’. It is the result of 650 people from all over the world who came together in the name of colour. Grey is out. Gloom is gone. This is the beginning of a colour crusade that is spreading around the world. The more of us who join in, the bigger the splash will be. Come colour the world with us. [via]

Love the idea.

Thanks to Steenberg, we have a tough weekend ahead

Posted on 21. May, 2010 by Jonathan Cherry.

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Our preferred brand of energy drink

Damn, life in Cape Town just got a whole lot harder. Not only do we have to subject ourselves to the Stormers gleefully whipping some Waratah butt tomorrow, but we’ll have to do it through a cloud of flinty, soft, mesmerising 1682 bubbles send over courtesy of one of our very favourite brands, Steenberg Vineyards.

How can you resist the hypnotic effect

Somehow they knew that it was a weekend of celebration and delivered the only combination of liquid joy catalyst that really matters. We’re not really sure what to do now. This box filled with laughter is staring at us with its one good eye from across the office and there are still tasks to be done before the taxis outside start their Friday afternoon war. Do we cradle one these precious babies in an ice bucket now or not? Rough call!

Thanks guys!

Subtle public disapproval of Pick n Pay’s promotion of smoking

Posted on 21. May, 2010 by Jonathan Cherry.

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Yuk

It seems we’re not the only ones that disapprove of having to maneuver our way around this blatant smoking promotion every time we go to Pick n Pay. They consistently insist on making everybody entering the shop walk as close as humanly possible to it. This chick seems pretty happy toking on her electronic stick, but why we all have to be subjected to her enjoyment of nicotine is beyond us.

Well done to the kid that labeled it as we see it.

BTW – we’ve had a genius idea of marketing an electronic device that dispenses pure, vapourised, non-combustible tetrahydrocannabinol [THC] and call it the Goofed. It won’t harm anybody and you can merrily sit in a restaurant or at your desk at work and get completely stoned without anybody smelling your e-joint. Same thing as this really – so should be perfectly legal.

Getting the barn chopped at Barnet Fair

Posted on 07. May, 2010 by Jonathan Cherry.

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Barnet Fair in Bree Street

We’re always on the prowl for interesting and different business’ that open up in Cape Town. So naturally we leaped at the invite opportunity to get our head of production, The Skim, down to Barnet Fair for a bit of a visual clean up.