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Posted on 14. Feb, 2013 by .
Yes – obviously.
Right now, even in hippie, mountain-loving Cape Town, the number of retailers offering parking for bicycles is practically non-existent.
So with just a small investment in some proper bicycle racks you not only have some nice news to share with the greater Cape Town community that your place is a forward thinking bicycle-friendly hangout, but you’ll probably be able to attract more customers to your establishment thanks to not needing to provide vast tracts of real estate for cars.
Not everyone is lucky enough to own the convenience of something like a , which is the most practical urban option for a city like Cape Town – so make sure that the racks don’t damage your customers’ pride and joy while they are inside spending money with you.
Bicycle commuters tend to be a pretty loyal bunch to establishments that are nice to them, so make a little effort with how you cater for them and you have a nice little niche market that you can go out of your way to impress in exchange for some nice new business.
You could even use the design of your bikes racks to compliment your branding.
Before Brent Crude heads towards $200 a barrel, get yourself geared up to meet the growing demand from urban bike riders for a ice cold beer while zooming around the city.If ever there was a community looking for love this is it.
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Posted on 11. Feb, 2013 by .
There is no doubting that South Africans are a talented, creative and ingenious bunch.
With a magical mix of western influence and African design thinking, this country has some of the world’s most promising designers and inventors of our time. What they don’t have however, is fertile ground for that passion to flourish.
How many promising, young, design graduates emerge, heavily in-debt thanks to a student loan, from our tertiary institutions only to then struggle to find a job as a junior buyer at a local retailer? If they don’t see a future as an employee they then struggle for years to make ends meet – promoting their designs in a small market where mass-produced imports are valued far more than bespoke creations by an unknown.
The local market is too small, but this talent – rather than being a PR asset for South Africa as a design powerhouse – is left to either immigrate elsewhere, or just go it alone. There is just no support from government, institutions or any kind of design council to unlock this amazing gift.
If this opportunity is going to be exploited so that South Africa can start to position itself as some kind of a global design capital – this is what we would suggest happens to fix this problem:
- buy cialis without prescription …and by teeth we mean, a budget, that doesn’t just get spent on cocktail parties and politically organised sessions where some work gets presented and empty ideas are thrown around.
- buy cialis without prescription Every year – identify and ‘recruit’ the most promising young talent to emerge from the tertiary institutions. Pick at least five young designers in various disciplines and coddle them like a litter of kittens.
- buy cialis without prescription Arrange for those five to spend at least a year as interns at the most prestigious design houses in the world. Let them get a practical feel of how things work on a global stage. This will hopefully instil in them a mindset of thinking global rather than just being a big fish in a small pond.
- buy cialis without prescription Instead of letting them immigrate and loose that talent forever – get them back to South Africa to set up their own operation here.
- buy cialis without prescription Assign them a business mentor, give each of them a financial grant (money that will get them going and keep them going for at least 5 years), monitor and support them in an ongoing programme so that their creative ideas can flourish. As their brands and business grow they in turn will mentor others and create further opportunities for the economy. This should be like national service or winning a Rhodes scholarship.
- buy cialis without prescription When they start winning buy cialis without prescription design awards and other cool stuff like that – make sure that you shout about the country’s design success and promote those people and brands actively. Make sure that the world knows that they are South African and market the hell out of it. Who knows – over time the rest of the world might just catch on that something excitingly creative is happening down here.
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Posted on 08. Feb, 2013 by .
Tow-in session of January 28th in Nazare, Portugal. This footage really gives to a good sense of just how insane this sport is.
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Posted on 21. Dec, 2012 by .
As regular readers will know, at the end of ever year we give ourselves an assessment of the achievements we’ve had throughout that year and share our journey in our annual report card. This year is no different, but a more radically unusual year we couldn’t have ever predicted. From the highs of our experiential marketing successes in 2011, we literally had the polar opposite experience in 2012.
The global recession had a telling effect on the local experiential marketing landscape – and we were not spared. All of the growth plans that we had set out for this year fell through. But, what on the surface of it should have been a disaster, turned out to be the greatest opportunity in our history.
After 9 years of experimenting with outlandish concepts and trying to convince others to take a chance with our ‘crazy’ ideas – we’ve decided that an alternative path, that has presented itself to us, is a better way to go. Sometimes a fork appears in the road that you’re travelling on and you need to take the lesser mapped path just to see where it goes.
To all of the teachers that were sent our way this year – a huge thank you. At the time your lessons were tough to master, but on reflection – very valuable.
So on this day – the 21st of December 2012 – it is indeed the end of an era (for us at least). We’ll no longer be taking on any client work like we have done in the past. Our energy and crazy thinking will be focused exclusively on new personal ventures that inspire us. We’ve been lucky enough to have spent the last decade testing theories and ideas, which will now be put to great use.
So today we’ve finally graduated with honours from the world’s greatest business school – and we just can’t wait for 2013 to start applying everything that we’re studied.
This blog, having been updated almost daily since 1 January 2004, will continue, but with much less commitment to keeping regular updates in future. Our obsession with fresh thinking and great marketing ideas from around the globe continues, but perhaps we just won’t share as much of good stuff any more here. It’s been amazing, but time to move on.
Thanks so much reading – have a wonderful Christmas and New Year.
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Posted on 17. Oct, 2012 by .
A few years ago we hosted a conference series called BRAND HOOLIGANS. As part of the project we shot a few video interviews that we have now reloaded onto YouTube.
This one, featuring Andrew Smith from Yuppiechef was shot a few years back, but the message is as relevant for entrepreneurs today as it was back then. Do yourself a favour – put on a pair of headphones and enjoy Agent Mr Smith for the next 13 minutes.
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Posted on 01. Jun, 2012 by .
If you expect to fail – you will. Athletes know this, so champions hire psychologists to help them train their minds to achieve success. They use techniques like visualisation to see the success and manifest it into reality.
If it works in sport – would the same apply to an organisation who is trying to break into the market with a new product? Would the same work for an entrepreneur who’s struggling to survive?
How can you train your mind to see and attain success? What lessons can sport share with business?
We’ve invited Dr Ross Tucker from the Sports Science Institute to chat about exactly that next week Tuesday evening at Dear Me in Cape Town. If you’re keen to come along – It’s free.
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Posted on 10. May, 2012 by .
What exactly is a hipster? The term seems to be thrown around a lot recently, but is there a clear definition of what this creature is?
When Lorena arrived to New York City from France last August, she’d never heard of hipsters. And when she asked, she got vague, often contradictory responses: Hipsterism is a lifestyle. No, it’s an attitude. No, it’s a pseudo-attitude. Hipsters are penniless creative types. No, they’re just rich kids pretending to be. Hipsters are environmentally conscious. No, they pose as tree-huggers but shop at Wal-Mart.
She was confused.
This video attempts to de-code the hipster for the clueless foreigner, like Lorena. In this piece, she invites viewers along for the journey as she hunts for the meaning of the term “hipster.” This quirky piece takes viewers around the streets of Williamsburg, Brooklyn, where they are guided by an “accidental hipster” blogger. It also incorporates the voices of the Journalism School’s own Prof. David Hajdu, as he delves into the term’s jazzy origins.
According to Wikipedia…
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Now you kinda know.
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Posted on 04. May, 2012 by .
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Posted on 20. Apr, 2012 by .
Shot with a Phantom Flex at 2500 frames per second, destruction always looks cool in super slow-mo.
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Posted on 04. Apr, 2012 by .

Some economic analysts are predicting even more hurt as we approach the second half of the year. Perhaps there’s another way?