Cherryflava

The Cape Town Stadium

Posted on 25. Jan, 2010 by Jonathan Cherry.

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Inside the salad bowl

Saturday game at the brand new Cape Town Stadium between Ajax and Santos was poor. Both teams should be ashamed of themselves for not using the opportunity to play proper football instead of goofing around like a bunch of amateurs. But maybe they were a bit in awe of the amazing new ‘cathedral of sport’ they found themselves.

The stadium itself is simply breathtaking. You feel like the players are literally just a few meters away when watching from the stands. With only 20 000 fans in the stands – the sound of vuvuzelas and sighs was deafening – so when that place is packed with 60 000+ screaming sports hooligans, it’s going to be chilling.

Can’t wait for rugby games [there's one in early February] and rock concerts to be added to the venue’s mix. Can’t wait to go back.

Outside the Cape Town Stadium

Entering 'the cathedral'

Warwick Wine Estate launch their gourmet picnic experience

Posted on 18. Jan, 2010 by Jonathan Cherry.

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Mike Ratcliff and Jeremy Sampson eye the Brie

Mike Ratcliffe and Jeremy Sampson eye the brie

Being a company that fully understands the branding power of a great experience, we were lucky enough to be invited to test drive a gourmet picnic at Warwick yesterday. Mike and his team have transformed a section of their picturesque farm into a picnic experience that’s not short of great detail. Tapping into the global trend of marketing collaboration, he’s teamed up with celebrity South African chef Bruce Robertson – who designed the perfect food combination for the setting and the wine. And the combo of talents works just fine.

Fueled by chilled crystal goblets of fruity Sauvignon Blanc and interesting company there are far worse ways to spend a Sunday afternoon. [thanks Mike]

BTW – if you’re a fan of packaging design, be sure to check out a bottle of the Warwick ‘Black Lady’ Syrah. A more touchable bottle of wine surely doesn’t exist in South Africa.

More: Warwick Gourmet Picnics

More: See the Warwick ‘Black Lady’ Syrah after the jump

Cherryflava 2009 report card: Our year in review

Posted on 22. Dec, 2009 by Jonathan Cherry.

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Rock gods Fokofpolisiekar were our first guests on the Cherryflava Peep Show

The year 2009 was a bit like a teenage first date for us – cheap and fast with a rushed, awkward goodbye.

It was a year of recession, pig flu, the death of Michael Jackson, the rise of Tiger’s wood, a new president, solid rugby results and some brand new triumphs for us.

If we have to give this year a theme it would have to be ‘experiential’. We seriously hate the word, but there was a concerted focused on experience branding this year, from the design of our own products to the unconventional strategy work that we did for our clients.

Jason Stewart's BRAND HOOLIGANS presentation in Long Street

We launched ourselves deep into the dark, murky world of marketing conferences with the debut of BRAND HOOLIGANS and SecondBase and even started our very own live TV talk show – The Cherryflava Peep Show.

BRAND HOOLIGANS - the experiential marketing conference

We’ve hosted and had a few drinks afterwards with some esteemed guests, including: Fokofpolisiekar, Justin Bonello, Porky Hefer, Mike Schalit, Andrew Baxter, Rui Esteves and Brad Armitage, Mike Ratcliffe, Dave Levinsohn, Justin Letchert, SeanO and Jody Aufrichtig. That’s not forgetting the Yuppiechef blokes (Andrew Smith and Shane Dryden), the legends from World Wide Creative (Fred Roed and Jason Bagley), Andrew Cordoza, Nikki Friedman, Gareth Cotton and Jason Stewart.

Brands we worked with this year included: Woolworths, British American Tobacco (Switzerland), Sony (South Africa), Cape Town Partnership, Tradewinds, Paula Wilson PR, CScout (New York), Big.Words.Scare.Me, Steenberg Winery, UCT Graduate School of Business, Virgin Active, Brewers & Union, Digicape, Nokia, The Grand Daddy Hotel, Cofferoutes, Zoopy and Jax Panik. Business-wise we have grown significantly in 2009 despite the recession and with our new strategy of product sub-branding and the packaging of our consulting services, the foundation has been laid for a great 2010.

The Skim nailing one of those 'donut and hot chocolate' things in Spain

Thanks to Sony we went to Spain and ate far too much carpaccio for our own sensitive constitutions. While there we realised that South African’s are not too shabby when it comes to hosting events and that immigration officials at Heathrow Terminal 5 are some of the rudest people on earth.

On the publishing side we finally upgraded the website from Typepad to Wordpress (with a few major snags along the way) and completed another year of our regular CapeTalk 567 Ad Feature on Wednesday mornings with Aden Thomas and the Cherryflava feature on MFM92.6 morning show with SeanO and Lize Kay.

The year 2009 will be remembered as a tough one, but overall we’ll give ourselves a B aggregate for the year. A good percentage of the hard work done this year was done as preparation for 2010 / 2011.

We’re going to take a little break from the office and the blog for a couple of weeks. We’ll post sporadically but will be back to a full schedule on 11 January 2010.
See you all safe and sound next year. Have a cracking festive season and thanks so much for supporting Cherryflava in ‘09.

There’s a lot of luv going around Cape Town

Posted on 18. Dec, 2009 by Jonathan Cherry.

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Balls are luv

Over the past week we’ve spotted an abnormal amount of hearts tagged on things around the city. If it’s not somebody proclaiming their love of balls all over the city, it’s push button love in Claremont.

Push for luv

Update: The heart sticker seems to be related to ‘the heart sticker revolution’

Further update: The football tagging is related to Puma’s support of African teams. More here

Cherryflava now powered by Digicape

Posted on 15. Dec, 2009 by Jonathan Cherry.

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Sexy

We’ve been plonking around for some time now with outdated machines that haven’t been able to keep pace on the digital publishing side of things here at Cherryflava. That was until this morning when our friends at Digicape offered us a brand new MacBook Pro and MacBook to assist with some much needed computing power.

We’re in love. Everything is so bright and shiny and fast it’s like rediscover the Internet all over again.

If you’re thinking of asking Santa for something Apple flava’d – then know that Digicape is offering a number of wicked Christmas specials including a R500 gift voucher with any Mac bought before 24 December to spend on a bag or a mouse or something useful like that. So go check them out in Roeland Street Cape Town.

Back to playtime!

The 5 secrets of innovation

Posted on 03. Dec, 2009 by Jonathan Cherry.

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Get out there

Innovation requires a few things to happen. A creative mindset, cat-like curiosity with the world around you and a fair amount of ‘out-of-your-comfort-zone’ time.

CNN have an interesting article detailing the results of six years of research on the topic. The result? To innovate you need to practice associating, questioning, observing, experimenting and discovering.

Read more: Learn the five secrets of innovation – CNN

via

The Cherryflava Peep Show: Book your ticket now

Posted on 12. Nov, 2009 by Jonathan Cherry.

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Take a peep

After four very successful BRAND HOOLIGANS and SecondBase events this year – Cherryflava will be finishing off 2009 with the debut of our very own marketing talk show which we’ve baptised ‘The Cherryflava Peep Show’.

If you’re a fan of Fokofpolisiekar, Dave Levinsohn, Justin Bonello, Bed on Bricks or us – it would be very rude of you not to reserve a ticket or two for next week’s show.

Tickets are going fast – so if you’re keen to see the live show, please check out the details here and let us know.

It’s on Wednesday 18 November at the New Space Theatre in the city. Starts at 18h30 – ends at 20h00 and should be a hoot.

BTW – if you aren’t able to make it, we’re having the whole thing filmed [it is a TV talk show after all] which will be posted on Zoopy

CNN: Taping the Berlin Wall street art

Posted on 10. Nov, 2009 by Jonathan Cherry.

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Free at last

South African expat Myles Lord sent us info about a recent street art installation for CNN to commemorate the 20 years since the fall of the Berlin Wall and to launch their new slogan ‘Go Beyond Borders’.

continued…

The making of the Hyundai H1 TV commercial

Posted on 03. Nov, 2009 by Jonathan Cherry.

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You may well have seen the Hyundai H1 tv ad and wondered how the hell they managed to pump thousands of litres of foaming water out of the back of a panel van.

Well, we were wondering and this morning the Jupiter Drawing Room sent over a disc containing the secrets of the shoot.

Looks like the mounted a huge funnel structure on top of the van, flooded the water through it and then erased all traces of the contraption in post.

[thanks Nadia]

Introducing: The Cherryflava Peep Show

Posted on 02. Nov, 2009 by Jonathan Cherry.

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The Cherryflava Peep Show - NSFW

In addition to BRAND HOOLIGANS and SecondBase – we’re launching our own version of a live talk show called The Cherryflava Peep Show.

It’s a marketing talk show for people who would rather lick a live electricity plug than attend a marketing talk. We’ll cut the crap and get down to the bare, naked, dirty truth. Hosted by Jon Cherry and Dave Levinsohn the show kicks off at the New Space Theatre in Long Street Cape Town on Wednesday 18 November at 18h30.

Our guest line-up includes: