Cherryflava

Ogilvy to open pop-up idea shop in London

Posted on 29. Jan, 2010 by Jonathan Cherry.

D'you like fries with that?

Ogilvy are planning to open an ‘idea shop’ for three days in February.  From 10am-6pm, February 4th – 6th at the Brixton Village Market in London you can ask the brains from Ogilvy to dish the dirt on your business challenges. The shop will offer their solutions in fields of advertising, marketing, PR, digital, social media, strategy, direct marketing, branding, design and copywriting.

They’ll also be posting the challenges and their recommended solutions on their blog which you can check out here.

Nice idea generating some good PR for Ogilvy.

via here and here and here

So it’s called the iPad hey?

Posted on 28. Jan, 2010 by Jonathan Cherry.

...with wings

They could have perhaps thought of the name just a bit longer.

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Steve Jobs defines the Apple brand

Posted on 25. Jan, 2010 by Jonathan Cherry.

Steve Jobs is a master story teller. He’s obviously a pretty good marketer too, but in this clip [from 10 years ago] – standing in a shortpant – explaining the core brand values of Apple, he’s almost…well, inspirational. We just wanna jump up and touch the throbbing Apple glow at the back of our laptops.

“Apple at the core, its core value, is that we believe that people with passion can change the world for the better.”

In Steve we trust.

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Jam Jar: Lekker sweet South African wine innovation

Posted on 21. Jan, 2010 by Jonathan Cherry.

Box-wyn

We spotted this Jam Jar wine in Pick n Pay over the holidays and wondered what on earth it was. Truth be told – the words ‘jam’ + ‘jar’ + ‘red wine’ don’t exactly make us want to part with R40 for shits and giggles, but apparently this innovative Cape wine is making quiet a stir in the US.

Look…our personal wine hot list right now includes the Steenberg 1682 Pinot Noir MCC, the Chamonix Chardonnay Reserve 2008 and the classy design of the Warwick ‘Black Lady’ Syrah – so we’re hardly the target market for a sweet Shiraz called Jam Jar. But there is something to be said for wines that bank on being less ’snobbish’ and toning down the la la speak.

Our statement last year that ‘it’s not about the taste, it’s all about the branding’ drew a shocked response from certain individuals from the local wine industry [who almost literally threw rotten eggs with they eyes as we left the podium at a conference].

But here once again is proof that 95% of people don’t give at rat’s ass about whether the stuff spent 3 or 5 months on the lees or if it matured in French or American oak. They just wanna have a lekker time around the braai with something that tastes like juicy grapes and gets them mildly hammered. So although we don’t think we’ll be lifting a sweet glass of Jam Jar to our lips – well done to Cape Classics for getting their feet dirty with a product that makes wine more accessible to everybody. See the official press release…

The Heart Attack Grill – brutal honest marketing that works

Posted on 19. Jan, 2010 by Jonathan Cherry.

Mmmm - makes ours a double

A doctor in the US has given up on trying to convince people to live healthier lives and has decided to profit rather from their desire to kill themselves.

He’s opened a greasy burger joint called the Heart Attack Grill – no jokes – that specialises on serving food your dog would die eating. Unsurprisingly the place in Phoenix, Arizona has become wildly popular with fat people wanting to gorge their arteries with crap.

There is nothing but burgers – named after bypass surgeries, according to their prodigious sizes and stupendous caloric content – real fries, and “heavy” soft drinks. The waitresses are unashamedly sexy, dress in naughty nurses costumes and carry out mock “checks” on their “patients” before, during and after they’ve eaten, in order to see if they’re up to it. [via]

Yummy. But at least they’re honest and blatant about exactly what you’re getting there.

Website: The Heart Attack Grill

Cherryflava’s 2010 product range

Posted on 18. Jan, 2010 by Jonathan Cherry.

The Cherryflava Peep Show

To kick off 2010 we’ve compiled and printed a range of sexy, new, packaged Cherryflava products that literally look good enough to wrap your lips around.

The Cherryflava Peep Show, our SecondBase marketing workshops, BRAND HOOLIGANS and our Cherryflava.com adverting rate card all have flash new packaging that we’re pretty happy with. The other beauty of them is that whenever the office Wii breaks, we can use them for a bit of Frisbee golf as well.

See them all…

The Coca-Cola Happiness Machine: Why don’t they all work like this?

Posted on 15. Jan, 2010 by Cassandra.

Coca-Cola and marketing agency Definition 6 recently set up a new viral campaign featuring ‘happiness’, free gifts, and a Coke Machine.

Continued

Lady Gaga appointed as creative director of Polaroid – true story

Posted on 15. Jan, 2010 by Jonathan Cherry.

Let's brainstorm some stuff

We almost spat hot coffee all over the shiny Macbook when this headline popped up in our morning feed. It’s unclear as to who is directing things over at Polaroid, but we have a strong suspicion that it could be a bloke by the name of Jackie Treehorn who’s making some remarkable PR moves at the photography company.

They closed shop – now they’re opening shop again. They’re all serious and now appear to be hiring Lady Gaga to run things creatively over there. Watch out for leather and whip enhanced point-and-shoots by end 2010. Just sayin’

Lady Gaga joins Polaroid official press release

Tea-shirts

Posted on 14. Jan, 2010 by Jonathan Cherry.

Shirt with a spot of milk

Tea is tea – unless it’s transformed into a party trick by adding a small cardboard hanger to the top of the bag. Nice marketing idea – we want some.

Fashion must-have

Previously: Origami tea bags: Making tea an experience – Cherryflava

via Fubiz

Hair design business cards

Posted on 22. Dec, 2009 by Jonathan Cherry.

If you’re in hair or yoga or gun dealing it would be a super waste not to have some kind of unusual interactive business card at the ready to fire out whenever needed. The Glammer Education Institute of Hair Design have the right idea. Students demonstrate – clients request…without the tears and ‘I told you so’ screaming.

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