Cherryflava

BRAND HOOLIGANS: Talking creativity with Porky Hefer

Posted on 18. Aug, 2010 by Jonathan Cherry.

Probably South Africa’s most outspoken creative individual, Porky Hefer, talks to BRAND HOOLIGANS about creative inspiration and gut instinct. Porky’s presentation at the 2009 BRAND HOOLIGANS event is still being spoken about by the people that were at the first conference. An inspirational guy for any marketing professional.

To register for the upcoming 2010 BRAND HOOLIGANS marketing conference in October – go here.

For more BRAND HOOLIGANS interviews with Chris Moerdyk, Rui Esteves and Jonathan Hely-Hutchinson go here.

Previously: BRAND HOOLIGANS: The Justin Letchert interview – Cherryflava

Now you can smell like the Sex Pistols

Posted on 18. Aug, 2010 by Jonathan Cherry.

What a charming scent you have

We not too sure what Johnny Rotten smells like, but it can’t be pleasant. All the same – if the stench of old beer, Rothamans and sweat gets you hot under the collar, then you’re going to be needing a bottle of the Sex Pistols fragrance.

Apparently it offers a “fresh, restless bite of lemon, sharpened and intensified by a defiant black pepper.” Also it’s: “electrified by aldehydes, the fragrance exudes pure energy, pared down and pumped up by leather, shot through with heliotrope and brought back down to earth by a raunchy patchouli.”

In other words it smells like a rock concert back stage area after the Sex Pistols have redecorated it with stomach bile.

The ad

via Stereogum

Rebranding a plane: Virgin Atlantic livery time-lapse video

Posted on 17. Aug, 2010 by Jonathan Cherry.

Total time for this mammoth paint job is four days.

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Diesel’s analog version of Facebook

Posted on 04. Aug, 2010 by Jonathan Cherry.

When everybody seems to be going digital, the hot space is analog. Well that’s what Diesel thinks anyway and to show their love for real life poking and defriending, they recently staged a Facepark event. You know – spending time outdoors and all that weird kinda stuff? It’s a stupid idea that could change the world, but probably won’t.

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BRAND HOOLIGANS: The Justin Letschert interview

Posted on 02. Aug, 2010 by Jonathan Cherry.

CEO of Union Swiss – the Cape Town-based cosmetics company that has taken the global stage by storm, BRAND HOOLIGANS interviews Justin Letschert.

For more BRAND HOOLIGANS interviews with Chris Moerdyk, Rui Esteves and Jonathan Hely-Hutchinson go here.

BRAND HOOLIGANS is back – and this time it’s all experiential

Posted on 28. Jul, 2010 by Jonathan Cherry.

Experiential branding is the hot topic in global marketing circles and if the trend forecasters are to be believed, it’s the way of the future as people turn their backs on more traditional approaches.

But creating a remarkable experiential brand campaign is tricky. Done right it’s the most powerful catalyst for creating massive amounts of positive word of mouth for a brand. So this year, we’ve gathered together a line up of internationally acclaimed speakers and presenters that will, for 2-days, offer a complete crash-course in the elusive art of constructing a fantasy brand experience.

It feels a little sad for us to be calling this year’s event a marketing conference knowing what kind of images those two words generally represent in people’s minds. Truth be told we’re going to delving deep into the psyche of what drives our desire to form a community around brands we love. In true BRAND HOOLIGANS style we have a few paradigm shifting tricks up our sleeve to complete a fully-rounded, educational, 2-days of experiential marketing strategy that’ll arm you to create and execute this thinking for your own brands.

Our presenters this year include:

• Lauren Beukes
• Prof Tim Noakes
• The Black Heart Gang
• Justin Fiske
• Rod Suskin
• Braam Malherbe
• Jack Parow
• Liam Lynch

Your conference ticket will also give you exclusive membership to our new book club. For the next year we’ll keep the inspiration flowing with a series of books and videos, that continues the thinking of BRAND HOOLIGANS, sent to you free of charge.

For the details and ticket bookings – head over to our new BRAND HOOLIGANS site.

How Apple presents itself as a religion

Posted on 28. Jul, 2010 by Jonathan Cherry.

Jobs...Steve Jobs

These days many activities could be regarded as religious. But Apple seems to have transformed itself beyond being a brand, to that of a religious cult.

Alexis Madrigal has a few intesting points as to how Steve and the Apple gang have gone about creating that illusion in people’s minds.

The company was built on four key myths:

1. a creation myth highlighting the counter-cultural origin and emergence of the Apple Mac as a transformative moment;
2. a hero myth presenting the Mac and its founder Jobs as saving its users from the corporate domination of the PC world;
3. a satanic myth that presents Bill Gates as the enemy of Mac loyalists;
4. and, finally, a resurrection myth of Jobs returning to save the failing company…

Read the rest here.

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Creativity on display

Posted on 26. Jul, 2010 by Jonathan Cherry.

What’s interesting for us – before we get into what is going on here – is that in general, retail outlets tend to cover their windows so that you can’t see the people building the displays. Which is sad, cause that’s the probably the most interesting and entertaining thing about window displays.

Kyle Bean has drawn on the scientific theory – which states that ‘matter cannot be created or destroyed, only transformed’ – to create five works for Selfridges. Each consists of a set of giant hanging scales on which two items are placed. One is an object in its original form, the other a transformed version of it. The scales then prove that the objects are still of equal weight, and thus still essentially the same.

Parts balance bike, books balance castle, packaging balances chair.

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The Doors: Collaboration of creative gods

Posted on 20. Jul, 2010 by Jonathan Cherry.

A new documentary movie called American Masters: When you’re strange about the story of the legendary American rock band The Doors has been aired on PBS and has us itching to get our grubby little mitts on a copy.

Narrated by Johnny Depp, the film tells their story using only original footage – much of it previously unseen – shot between their formation in 1965 and Morrison’s death in 1971. “From the outset I decided to use only original footage of this astonishing band,” says Tom DiCillo, director and writer of When You’re Strange. “To me, there is nothing more powerful and riveting that seeing Robby Krieger, Ray Manzarek, John Densmore and Jim Morrison leap into life on the screen.”

“Tom DiCillo’s When You’re Strange is a meticulously crafted, exhilarating ode to one of music’s greatest ensembles, The Doors,” says Johnny Depp. “Watching the hypnotic, hitherto, unreleased footage of Jim, John, Ray and Robby, I felt like I experienced it all through their eyes. Here, Jim has been resurrected to remind us that he is to this very day, one of the most significant frontmen/poets/shaman to ever grace a stage while the band behind him kept the music alive, adding fuel to an already raging ride into history. As a rock n’ roll documentary, or any kind of documentary for that matter, it simply doesn’t get any better than this. What an honor to have been involved. I am as proud of this as anything I have ever done.”

BRAND HOOLIGANS [our annual 'touch Cherryflava' marketing conference] will be launching a private book club exclusively for the delegates of this year’s event in October. This movie will most certainly be part of the lined up collection of inspirational titles.

Branded dating?

Posted on 14. Jul, 2010 by Jonathan Cherry.

You want me because I use a Mac

According to various sources, Apple’s online dating site [called iDate Cupidtino] already has over 22 000 members.

Consider the success of this dating product which is part of an increasingly holistic brand offering, it got us wondering what kind of scope exists for other brands in the niche dating arena?  Would SAA be able to start a successful dating offering – perhaps calling something like The Mile High Club? Or imagine Telkom had to offer the opportunity to pair up with other like-minded individuals around South Africa and then market special packages to connect you to your dating partner.

KFC Dating…Volvo Introductions…CapeTalk Connections. It’s real-life social networking this. The mind boggles!