Archive for 'Branding'
BRAND HOOLIGANS is back – and this time it’s all experiential
Posted on 28. Jul, 2010 by Jonathan Cherry.
Experiential branding is the hot topic in global marketing circles and if the trend forecasters are to be believed, it’s the way of the future as people turn their backs on more traditional approaches.
But creating a remarkable experiential brand campaign is tricky. Done right it’s the most powerful catalyst for creating massive amounts of positive word of mouth for a brand. So this year, we’ve gathered together a line up of internationally acclaimed speakers and presenters that will, for 2-days, offer a complete crash-course in the elusive art of constructing a fantasy brand experience.
It feels a little sad for us to be calling this year’s event a marketing conference knowing what kind of images those two words generally represent in people’s minds. Truth be told we’re going to delving deep into the psyche of what drives our desire to form a community around brands we love. In true BRAND HOOLIGANS style we have a few paradigm shifting tricks up our sleeve to complete a fully-rounded, educational, 2-days of experiential marketing strategy that’ll arm you to create and execute this thinking for your own brands.
Our presenters this year include:
- Lauren Beukes
- Prof Tim Noakes
- The Black Heart Gang
- Justin Fiske
- Rod Suskin
- Braam Malherbe
- Jack Parow
- Liam Lynch
Your conference ticket will also give you exclusive membership to our new book club. For the next year we’ll keep the inspiration flowing with a series of books and videos, that continues the thinking of BRAND HOOLIGANS, sent to you free of charge.
For the details and ticket bookings – head over to our new BRAND HOOLIGANS site.
How Apple presents itself as a religion
Posted on 28. Jul, 2010 by Jonathan Cherry.
Jobs...Steve Jobs
These days many activities could be regarded as religious. But Apple seems to have transformed itself beyond being a brand, to that of a religious cult.
Alexis Madrigal has a few intesting points as to how Steve and the Apple gang have gone about creating that illusion in people’s minds.
The company was built on four key myths:
- a creation myth highlighting the counter-cultural origin and emergence of the Apple Mac as a transformative moment;
- a hero myth presenting the Mac and its founder Jobs as saving its users from the corporate domination of the PC world;
- a satanic myth that presents Bill Gates as the enemy of Mac loyalists;
- and, finally, a resurrection myth of Jobs returning to save the failing company…
Read the rest here.
Creativity on display
Posted on 26. Jul, 2010 by Jonathan Cherry.
What’s interesting for us – before we get into what is going on here – is that in general, retail outlets tend to cover their windows so that you can’t see the people building the displays. Which is sad, cause that’s the probably the most interesting and entertaining thing about window displays.
Kyle Bean has drawn on the scientific theory – which states that ‘matter cannot be created or destroyed, only transformed’ – to create five works for Selfridges. Each consists of a set of giant hanging scales on which two items are placed. One is an object in its original form, the other a transformed version of it. The scales then prove that the objects are still of equal weight, and thus still essentially the same.
Parts balance bike, books balance castle, packaging balances chair.
The Doors: Collaboration of creative gods
Posted on 20. Jul, 2010 by Jonathan Cherry.
A new documentary movie called American Masters: When you’re strange about the story of the legendary American rock band The Doors has been aired on PBS and has us itching to get our grubby little mitts on a copy.
Narrated by Johnny Depp, the film tells their story using only original footage – much of it previously unseen – shot between their formation in 1965 and Morrison’s death in 1971. “From the outset I decided to use only original footage of this astonishing band,” says Tom DiCillo, director and writer of When You’re Strange. “To me, there is nothing more powerful and riveting that seeing Robby Krieger, Ray Manzarek, John Densmore and Jim Morrison leap into life on the screen.”
“Tom DiCillo’s When You’re Strange is a meticulously crafted, exhilarating ode to one of music’s greatest ensembles, The Doors,” says Johnny Depp. “Watching the hypnotic, hitherto, unreleased footage of Jim, John, Ray and Robby, I felt like I experienced it all through their eyes. Here, Jim has been resurrected to remind us that he is to this very day, one of the most significant frontmen/poets/shaman to ever grace a stage while the band behind him kept the music alive, adding fuel to an already raging ride into history. As a rock n’ roll documentary, or any kind of documentary for that matter, it simply doesn’t get any better than this. What an honor to have been involved. I am as proud of this as anything I have ever done.”
BRAND HOOLIGANS [our annual 'touch Cherryflava' marketing conference] will be launching a private book club exclusively for the delegates of this year’s event in October. This movie will most certainly be part of the lined up collection of inspirational titles.
Branded dating?
Posted on 14. Jul, 2010 by Jonathan Cherry.
You want me because I use a Mac
According to various sources, Apple’s online dating site [called iDate Cupidtino] already has over 22 000 members.
Consider the success of this dating product which is part of an increasingly holistic brand offering, it got us wondering what kind of scope exists for other brands in the niche dating arena? Would SAA be able to start a successful dating offering – perhaps calling something like The Mile High Club? Or imagine Telkom had to offer the opportunity to pair up with other like-minded individuals around South Africa and then market special packages to connect you to your dating partner.
KFC Dating…Volvo Introductions…CapeTalk Connections. It’s real-life social networking this. The mind boggles!
Cape Town bids the World Cup farewell with our own Cratefan
Posted on 07. Jul, 2010 by Jonathan Cherry.
Elliott at the V & A Waterfront
Remember the Cratefan that Porky Hefer and his team erected in Newtown Johannesburg just before the World Cup kick off? Well as the tournament heads for its exciting conclusion, Cape Town is bidding the festivities farewell with our very own crated one.
The note from Porky reads:
His name is Elliot – named after the foreman of the team that built him. Yes the international media might be leaving our city/country pretty soon, but its purpose is to try keep the feeling and spirit going in our country once the euro waving foreigners have left our shores. This time we used around 4200 crates and he’s now 18 meters tall.
All hail the African knight
Go check him out for yourself.
England ousted: Could Castle Lager be to blame?
Posted on 29. Jun, 2010 by Jonathan Cherry.
Hope Wayne Rooney has a bar fridge in his caravan
Now maybe Castle Lager is to blame.
The Jabulani, vuvuselas and goal-mouth technology can all take a back seat.
Maybe they should have been drinking Carling Black Label and putting their backs into it.
[thanks Dani]
Volkswagen gives you a fast lane
Posted on 24. Jun, 2010 by Jonathan Cherry.
The world seems to be slowly turning into a fantasy playground for adults. Humans over the age of 10 are beginning to question why they all stopped playing on swings and slides at such an early age. After all, it’s fun right?
We just love this ‘fast lane‘ idea from Volkswagen. They’ve been doing a couple of interesting perception challenging activities lately, but this series where they offer the public a fast lane is a cracker.
Vuvu button
BTW – have you noticed the vuvuzela button at the bottom of YouTube videos these days. It looks like a soccer ball. Push it.
So want this shopping trolley!
It’s all right up our lane.
Lady Gaga’s next hit – ‘Umshimi Wami’
Posted on 23. Jun, 2010 by Jonathan Cherry.
Awuleth' Umshini Wami
Is she planning on starting a war – or inspired by the World Cup, preparing to release her own version of Umshimi Wami [that means 'Bring me my machine gun' in Zulu - in case you were wondering]. Thi is the cover of the latest Rolling Stone magazine that goes on sale today.
This woman is sinister indeed. But don’t take our word for it – here is a breakdown of the occult meanings embedded in Lady Gaga’s music video for the track “Alejandro”.
As any good marketer knows – symbols rule the world.
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