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Posted on 07. Feb, 2013 by .
Still haven’t managed to see this movie – Morgan Spurlock’s deep dive into the world of branding and advertising, but enjoyed his 2011 TED talk on the whole thing.
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Posted on 07. Feb, 2013 by .
Although known as a rather fugal billionaire, Warren Buffett has more than enough capital to afford taking his car to the office – no matter what the price to fill the tank. Due to the monetary resources at his disposal there would naturally be very little motivation for him to seek alternatives.
But perhaps his wealth is robbing him of the opportunity to experience Omaha Nebraska [that's where he lives] in a different way. What business opportunities pass unexplored when not overhearing a conversation of two students on their way to their first job? What invaluable insights are going unnoticed by sticking to the conventional option?
Granted, Mr Buffett isn’t motivated to immerse himself into the joys of an alternative perspective of his home town because he’s completely fulfilled in his life. But what opportunities are being stolen from other individuals and organisations because they have just enough not to be motivated to explore new ways of being even better?
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Posted on 30. Jan, 2013 by .
We often present inspirational examples of clever marketing trends and ideas to audiences – and the ones that are simple and easy to do are always the clear winners.
This barcode ad that was done in a book store in Brazil by British Airways is a classic example of ‘simple and unexpected that didn’t cost the earth – creating a bit of a buzz and making an impact’. As they say – a smile doesn’t cost anything, but tends to be the scarcest resource.
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Posted on 12. Dec, 2012 by .
It’s funny how simple, yet exceedingly difficult great customer service is. You see great business’ are populated by human beings who give a damn. They give a damn not about the bottom line but rather they really care about making their customers very happy. It’s as simple and as hard as that.
James Groccia from Massachusetts had saved money for 2 years to get the Lego Emerald Night Train set, but when he finally had the money the train was no longer available. This was LEGO’s response to a letter he wrote to them
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Posted on 30. Aug, 2012 by .
Practically exactly the same, it seems, as The Matrix – Branded is a sci-fi fantasy movie about modern consumerism.
With thick lashing of popular conspiracy theories about corporations using mind-control to get into society’s collective heads- forcing them to obey their desires and consumer products. Dumbed down by sugar, and fossil fuel addictions the faceless corporations rule the world.
“What if there was a code in your mind that controlled your desires? What if it was planted there by the products you use every day?”
Sci-fi or… documentary?
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Posted on 17. Jul, 2012 by .
If there’s one thing Cape Town has a lot of is useless bridges and unfinished highways. They’re big and concrete and wasted. Strangely they could be used as a tourist attraction, like they did with this bridge in Germany.
Graffiti artist recently has converted a bridge in the town of Wuppertal, Germany into a LEGO-Bridge. After painting, the bridge looks like a “LEGO brick bridge”.
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Posted on 03. Jul, 2012 by .
Here’s the official Olympic soundtrack as performed by Muse. Many people hate it. We can see the creative idea of it, but it’s perhaps disappointing that they didn’t use the opportunity to inspire people to dance – like we did for the FIFA World Cup 2010.
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Posted on 03. Jul, 2012 by .
The Lost City hit Joburg. It would be cool if Vodacom actually built this thing.
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Posted on 19. Jun, 2012 by .
Fashion slaves are up in arms over a pair of Adidas takkies that come with a rubber shackle accessory.
Adidas is after posting a picture of its upcoming JS Roundhouse Mids on the Facebook page. JS is short for Jeremy Scott, the provocative designer who has had a association with adidas Originals, while the shoe is part of his upcoming Fall/Winter collection for the brand, which is slated for release in August.
Unlike the uproar over Nike’s shoe back in March, it’s not the colors or name that’s offending, but the rubber shackles attached to them that remind some observers (such as the Rev. Jesse Jackson) of the ankle chains that imprisoned African American slaves. That the “adidas” name is also part of the “shackles” is raising hackles (and heckles).
Even so, the brand defended the design and the designer.
“The design of the JS Roundhouse Mid is nothing more than the designer ‘s outrageous and unique take on fashion and has nothing to do with slavery,” a spokesperson for the brand about the Facebook photo, which has been . ”Jeremy Scott is renowned as a designer whose style is and lighthearted … Any suggestion that this is linked to slavery is untruthful.”
Scott, meanwhile, has criticism of the so-called “slavery sneaker” on Twitter. discount lipitor: The designer later a link to a picture of “My Pet Monster,” a plush toy wearing “magic cuffs” by American Greetings in 1986 that spawned a one-season ABC series, as the for the shoe.
Nevertheless, despite initially defending the designer, adidas is pulling the shoe, : ”We apologize if people are offended by the design and we are withdrawing our plans to make them available in the marketplace.”
See Scott’s Fall/Winter 2012 adidas Originals collection that included the shoe (along with a close-up) below, and let us know what you think in the comments.
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“The design of the JS Roundhouse Mids is about nothing more than the designer, Jeremy Scott’s outrageous and unique take on fashion and has nothing to do with slavery,” says Fabrizia Degli Esposti, Brand Marketing and PR Manager – Style at adidas South Africa. “Jeremy Scott is renowned as a designer whose style is quirky and light-hearted and his previous shoe designs for adidas Originals have, for example, included panda heads and Mickey Mouse. Any suggestion that this is linked to slavery is untruthful. The shoes are being rolled out internationally to a select few stores in August 2012 but will not be available in South Africa.”
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Posted on 01. Jun, 2012 by .
We often say that if you are paying top dollar for your retail space, make sure that you maximise that investment to its full potential. It therefore makes sense that you would use an element like 3D projection mapping to stand out, create an in-store branded experience that’s memorable all while dynamically branding the space.
Here’s a mapping that we created for the new 69Slam store in Canal Walk recently.