Cherryflava

Visa’s World Cup 2010 ad

Posted on 22. Feb, 2010 by Jonathan Cherry.

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Visa one of the big World Cup 2010 sponsors have finally released their advertising trump card for the tournament.

It features a large English bloke running his way to South Africa and a slimmer appearance [cause the flights are too expensive - and let's face it, Africa is beautiful this time of the year so it would be rude not to take a quiet jog through the continent en route to playing a few football games]

Billboards, activations and free money to follow shortly.

We like it. Music makes us wanna limber up for a power 10 kay right now.

Credits:
Agency: Saatchi & Saatchi, London
Executive Creative Director: Kate Stanners
Creatives: Jonathan Santana & Xander Smith
Agency Producer: Rebecca Williams
Production Company: Gorgeous, London
Director: Chris Palmer
Producer: Rupert Smythe
Director of Photography: Ian Foster
Editor: Paul Watts @ The Quarry
Telecine: Seamus O’Kane @ The Mill
Post Production: Tom Sparks
Sound: Jack Sedgwick @ Wave
Music: ‘Isla de Encanta’ by The Pixies

New angle for Old Spice

Posted on 22. Feb, 2010 by Jonathan Cherry.

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We like to suck on an old crusty bar of Life Buoy during our brainstorm sessions, but after seeing this ad – we may have to change back to a tube of Old Spice.

Mmmmm – love the smell of the 70s.

BTW – here’s how they made it

For a Friday: The new Kalahari.net ad

Posted on 19. Feb, 2010 by Jonathan Cherry.

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It’s a Leon Schuster rip-off, which was a bit lame when we first saw it – but it made us search for stupid Leon Schuster candid camera videos on Youtube now – so we like it.

[thanks Rafiq]

Nando’s is alweer voor op die wa*

Posted on 19. Feb, 2010 by Jonathan Cherry.

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F*k dit was vinnig

*Nando’s is in front of the wagon again

Nando’s are spoofing again! This time in response to DA MP Dianne Kohler Barnard’s alleged remark to the parliamentary speaker of the house as she stormed out of it this week. [Full story here]

In summary, there was a fight in parliament, somebody was asked to leave, in solidarity a couple of opposition parties walked out and Dianne was overheard dropping the F-bomb while leaving. That was Monday. Today is Friday and here’s the Nando’s take on the whole matter.

‘Vinniger as Fanie’ we say. {thanks Dhasagan]

This one is sure to have the current affairs intellectuals giggling. If you don’t understand, just go flip the bird at the presidential cavalcade or something like that.

Incredibly bland World Cup ‘I was there’ ad campaign gets spoofed by Nando’s

Posted on 18. Feb, 2010 by Jonathan Cherry.

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Bok befok

We don’t think the Local Organising Committee [LOC] could have approved a more sterile, bland and uninspiring World Cup 2010 lead-up advertising campaign.

Make sure you can say “I was there”? Seriously? Is that what you think is going to ‘drive ticket sales’ and ‘excite the nation into a frothing frenzy’ ahead of the tournament? Does somebody on the LOC own a stake in an outdoor advertising company?

Deservedly Nando’s have now spoofed the whole thing with a radio ad. It’s the least anyone could do to bring just a glimmer of a smirk to an otherwise very dated and forgettable body of creative work.

I ate there – Nando’s radio ad

Pic via Fixy’s Flickr photostream

New Nike ad doesn’t feature Tiger Woods…, but really should have

Posted on 16. Feb, 2010 by Jonathan Cherry.

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You’ll spot Oscar Pistorius, Maria Sharapova and Lance Armstrong, but the main thrust of the new message from Nike is ‘that everybody gets knocked down – how are you going to get up’?

That’s right up Tiger’s alley is just so many ways.

Advertising in Dubai: Dustvertising

Posted on 15. Feb, 2010 by Jonathan Cherry.

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Dustvertising

As you would expect being situated in the middle of a desert, Dubai is a pretty dusty place. The stuff gets everywhere and in particular, has a nasty habit of settling on cars.

Keeping this in mind, Ogilvy Dubai came up with a crafty way to promote BP Visco oil.

Stencils heart dust

They created this stencil, slapped it onto the dusty bonnets of cars and then simply dusted the filth away to reveal the guerrilla-style message.

Lovely

Considering the number of filthy 4×4’s that make their way back from the Cederberg mountains every weekend caked in mud, it could be a viable thing to try here too. [thanks James]

Buddy hits the net

Posted on 15. Feb, 2010 by Jonathan Cherry.

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Wonder if Buddy will be recruited to save Toyota’s PR bacon now that there’s all this horse-play going on over there.

[thanks Petra]

American Apparel are looking for the best bottom in the world

Posted on 11. Feb, 2010 by Jonathan Cherry.

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Vote for your favourite one

Controversial American clothing retailer, American Apparel, are looking for new bums. They got tired of the old ones and are hunting fresh ones. So they’ve launched an Internet search where you can upload your own behind [in hopes of becoming the new AA intimates bum of American Apparel] or just browse and vote for your favourite.

Seriously – only a brand like American Apparel would be brazen enough to host a Hot or Not bum ranking campaign and label it advertising. We can’t make up our minds as to whether it’s a great advertising idea or just soft porn

Not a member of the Cherryflava crew

Note: We have no affiliation with the contestant who is calling herself ‘cherry’ and is currently ranked in 10th place.

Check it out here [NSFW (slightly)]

So your client just so happens to be Viagra

Posted on 10. Feb, 2010 by Jonathan Cherry.

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That's a lotta wood you're packing here

Viagra is one of those products that you just kinda assume advertise themselves. And in these clever print ads they do . There is no need for heavy, lengthy explanations as to the benefits of the product. Simple image + strangely shaped blue tablet and WHAM BAM – the world knows exactly what you’re selling.