VW have just released this – the extended version of their ’2012 Game Day commercial’.

Very cool. Makes us feel like we should head out for a run later today. However there’s that Star Wars theme again. It’s going to start becoming like Lady Gaga.

There are those that will love this – and it’s sure to sell loads of XBox Kinects. For us it just feels that the allure and mystic of Star Wars has been eroded to such an overexposed commercial level thanks to Internet memes and over-licensing. But then again, who really gives a damn. George Lucas is making tonnes of money.

Soon there will be no reason to walk into a shop and have to deal with humans, ’cause we augmented reality is here to give you that consistent brand experience that a 19 year old gum-chewing, hungover student never could anyway.

After downloading the NET-A-PORTER iPhone/iPad app, customers who turn up at stores can activate an Augmented Reality shopping experience by pointing the camera at the various pieces in the window, revealing 360 degree product models, video catwalk showcases, product information, pricing and the ability to buy instantly… It’s also a great way to generate after hours sales. Via.

People really seem to love it. Wonder why retailers would even bother with the rent of the shop in the first place. Doesn’t everyone shop online these days in any case?

This is apparently a Jägermeister ad. Perhaps that’s who will be sponsoring Jackass from now on. We can totally see it. If you live in Joburg – perhaps grab a bottle and go stand in an open field during a bout of lighting while wearing a foil beret and see what happens. Sweet china.

Winter training presented by Garmin is an ad, but it’s done in a way that allows the product to sell itself – rather than relying on some hip backing track and mind pulverising editing to shout their point across. Refreshing to watch.

Richard Branson has relaunched Virgin Money as a bank – vowing to shake up the UK banking scene.  To do this, Virgin Money created a 270 degree fully immersive architectural projection on the University of London’s Senate House Library. Lovely to watch.

This one to the soundtrack of what sounds like some of the Deadmau5 stuff – this looks like Audi are positioning their new model to appeal to geeks and people that like watching Stargate Universe on repeat.

We can’t seem to find any more information about these videos than what you see here.

What we have here is a fantasy reality brand experience powered by the illusion of some theatrics and some very well crafted projection mapping. It’s totally insanely radical.

Don’t forget this thing is in real time – no post production special effects were added for the purposes of the video.

Previously: Some mapping that we here at Cherryflava did last year – see here

Our children’s childhood is for sale. Corporations with loads of money and teams of psychologists have turned our children into a target market. This is the full length documentary investigating this.

Consuming Kids throws desperately needed light on the practices of a relentless multi-billion dollar marketing machine that now sells kids and their parents everything from junk food and violent video games to bogus educational products and the family car. Drawing on the insights of health care professionals, children’s advocates, and industry insiders, the film focuses on the explosive growth of child marketing in the wake of deregulation, showing how youth marketers have used the latest advances in psychology, anthropology, and neuroscience to transform American children into one of the most powerful and profitable consumer demographics in the world. Consuming Kids pushes back against the wholesale commercialization of childhood, raising urgent questions about the ethics of children’s marketing and its impact on the health and well-being of kids.

via

The morning after the night before dubbed by Harvey Nichols to be the Walk of Shame – should clearly be executed in stylish kit, rather than in something reserved just for a darkened environment. Is that the same as making sure you always wear clean underwear just in case you’re involved in a car accident?

We’ve always enjoyed the Harvey Nichols tongue-in-cheek style of ads. This one ticks that box with a thick, permanent marker. Walk of Shame? Come on.

[thanks Jacqui]

Previously: Harvey Nichols sale mannequins – Cherryflava