We have a strong suspicion that Julius Malema is a full-time promotional employee of Nando’s. Surely – it all makes sense, right? Anyway, in the mean time they’re taking potshots at the other big guy.

This ad is scheduled to start running tonight. Sneak preview dot com ma’gents. [shot Lance]

The Streets are where it’s at. That’s why most of the events and work that we do happens right there – on the dirty, vibrant, colourful, busy, cosmopolitan streets of Cape Town.

We know it, Adidas clearly knows it, but ironically most folk are a little nervous of it. That’s were the cookie is.  Touch it.

Here’s the new one from the German sports brand featuring Snoop Dogg and Becks. We’re not too crazy about the backing track, but hey – it’s for the kids right?

BMW did it nearly 10 years ago with The Hire [a series of eight short films (averaging about ten minutes each) produced for the Internet] and now Philips are preparing to release Parallel Lines. They’ve  teamed up with five hotshot film directors from Ridley Scott Associates and challenged them each to create a cutting-edge short film to showcase the great Ambilight, picture and sound capabilities of Philips TVs.

This is the trailer – with the rest soon to be released via Facebook. Can’t wait to see them and if they’re anything like the old BMW films [which were a little ahead of their time] they’ll be a smash hit.

The statistics from the BMW campaign were impressive: After the series began, BMW saw their 2001 sales numbers go up 12% from the previous year. The movies were viewed over 11 million times in four months. Two million people registered with the website and a large majority of users, registered to the site, sent film links to their friends and family. via

As a refresher – here’s the old Madonna / Guy Richie BMW M5 film

Enter the rabbithole

Found at the entrance of the Cavendish Exclusive Books store. Meant to draw attention to a crime novel series. It’s a sticker decal of a hole in the ground and a rope all cordoned off with warning tape. The execution isn’t the greatest, but it made us stop and walk around it a few times.

It’s such a pity when sound engineers insist on reusing sound effects in movies and ads that have been used over and over again.

For example the classic baby chuckle that gets used in just about every scene featuring a baby with a faint smile on its face.Or the predictable car tyre screech, which you’ll easily spot whenever speeding cars are filmed. It’s the same sound effect, ripped from the same library CD.

Our other favourite, is the canned applauding crowd sound [found in this ad at 0:48]. We were so enjoying the story up until that point, at which it transformed this ad into a channel-changer for us.

Did the budget not allow for an original recording of happy people? Surely for a beer company it couldn’t have been that hard to find a crowd of people dying to emitted a cacophony of delight.

Please – burn that bloody CD and go record your own sounds. It makes a perfect well-filmed commercial seem cheap.

Blood or mulberries?

Copy: Feel Inspired

It’s advertising because it was created by FoxP2, but…but…?

Feels like the punchline to a potentially brilliant joke was just delivered in Latin and we’re the only ones without an LLB in the audience. Please, somebody, deliver us from our ignorant, arrogant, poorly-educated hell in which we reside.

Update: Mystery solved. The answer is Paradigm Suicide [thanks Fred]. Through the enlightenment of literature the work represents the suicide of the old-self and the emergence of a more inspired, educated self. If we’re getting this much secondary bleeding just from the ads, we’d better get down to the shop and completely kill ourselves.

Blood or blueberries?

Murder of mishap?

via

And here’s the iPad acting like a giant iPhone…

Filmed at 1000 frames per second – these images of dogs being dogs are rad. Dig the jumping shots the most.

via

Naturally we can fully understand how this would be highly offensive in a conservative country like Brazil. What were the advertisers thinking?

Paris Hilton beer ad pulled – Press Association

The same country that so proudly claimed some accolade for having lots of  people pose naked on the steps of the Sydney Opera House [or something shameful like that] is now wanting to ban Pamela Anderson and a female co-worker pouring milk over each other as depicted in this ad.

We don’t think it’s that bad. A standard episode of eGoli used to deliver pound-for-pound more flesh time even on the off days.

It’s perplexing. Then again there is no crime in Australia – so we wouldn’t want the citizen to get any funny ideas about developing a pulse or anything over there and starting any.