Cherryflava

Puma’s Journey of Football

Posted on 17. Mar, 2010 by Jonathan Cherry.

New ad from Puma called The Journey of Football. It’s a celebration of the origins of the game, that being Africa football [true story]. Great visuals, stirring sound track and a fine job was done in post [love the desaturated grading] on this one.

Potholevertising: The most innovative World Cup advertising we’ve seen so far

Posted on 17. Mar, 2010 by Jonathan Cherry.

Cut through the clutter

Probably the most effect World Cup 2010 advertising we’ve seen so far, is this traffic stopping example. Don’t cost much – just some chalk and a couple of low profile rims and tyres and everyone’s keen to attend a game.

[thanks Franco]

Heineken: Brilliant UEFA Champions League idea

Posted on 16. Mar, 2010 by Jonathan Cherry.

Forced to miss the AC Milan – Real Madrid UEFA Champions League game for a classical music concert, Heineken punked these guys real good.

via

This ad is ruined by the library crowd cheering at the end

Posted on 15. Mar, 2010 by Jonathan Cherry.

It’s such a pity when sound engineers insist on reusing sound effects in movies and ads that have been used over and over again.

For example the classic baby chuckle that gets used in just about every scene featuring a baby with a faint smile on its face.Or the predictable car tyre screech, which you’ll easily spot whenever speeding cars are filmed. It’s the same sound effect, ripped from the same library CD.

Our other favourite, is the canned applauding crowd sound [found in this ad at 0:48]. We were so enjoying the story up until that point, at which it transformed this ad into a channel-changer for us.

Did the budget not allow for an original recording of happy people? Surely for a beer company it couldn’t have been that hard to find a crowd of people dying to emitted a cacophony of delight.

Please – burn that bloody CD and go record your own sounds. It makes a perfect well-filmed commercial seem cheap.

The new look Bafana Bafana side according to Pepsi

Posted on 08. Mar, 2010 by Jonathan Cherry.

The world loves meerkats. Pepsi [not an official World Cup sponsor] even reckon that a team of the small, ratlike rodents can take on World Footballer of the Year – Messi.

So seriously now – they don’t look too bad on the ball. We could at least see what they do with a Zimbabwean side and go from there.

Check out the rest of Pepsi’s World Cup 2010 ads here.

[thanks Mike]

With 100 days to go – how about ‘Swamp Soccerettes’ to sell milkshakes?

Posted on 02. Mar, 2010 by Jonathan Cherry.

Advertising in Britain is so easy leading up to the World Cup. It’s merely a combination of tried and tested attention grabbing elements thrown in the mix with a healthy dose of images of cheerleaders and then it’s all left to simmer with a football theme. In this case it’s to sell milkshake, but you can insert just about any product type you can think of.

See this is where we’re getting it all wrong. Nobody really wants all the heart-string tugging images of fans having fun and sentiments of a ‘nation united’. Soccerettes + mud and a bit of that augmented reality stuff and you’re laughing in a FIFA lawyer’s face and drinking single malt with your bank manager.

The campaign’s augmented reality aspects are generated by holding up a bottle of the limited edition Cookie Dough milkshake to a webcam, via www.frijjmud.co.uk. A Soccerette then slowly emerges, squelching seductively from the bottle.

The campaign builds up to Frijj’s annual Swamp Soccer World Cup, supported by the Soccerettes themselves. The tournament will see a field outside Glasgow flooded and a game of football attempted, though it sounds like water sports skills could come in handy.

Teams are co-ordinated via Facebook Connect, where personalised cheers can also be sent to friends. [via]

Website: FRijj

Facebook page

EA Games’ FIFA 10

Posted on 23. Feb, 2010 by Jonathan Cherry.

It’s not a World Cup 2010 ad, but should have been, ’cause it’s better than anything related to the actual tournament that we’ve seen as yet.

More World Cup 2010 ads featuring some of the animals we share our country with

Posted on 23. Feb, 2010 by Jonathan Cherry.

Eish

Copy: The new home of football [first time we've heard that line - so makes us wonder if it's even something that ran]

Stumbled over this old print ad for the World Cup that was apparently made by an ad agency in Slovenia. Europeans seem to be captivated by either the threat of being murdered or running into wildlife when it comes to promoting the event.

We murdered quite a number of these little meerkat buggers on the way to the office this morning. Crazy things just have a nasty habit of running into jeep tracks and sitting up like this just as you approach. Leaves terrible blood stains on the front of cars.

Advertising Agency: Doberman Creative Company, Maribor, Slovenia
Copywriter: Tine Lugaric
Designer: Matija Kocbek

Visa’s World Cup 2010 ad

Posted on 22. Feb, 2010 by Jonathan Cherry.

Visa one of the big World Cup 2010 sponsors have finally released their advertising trump card for the tournament.

It features a large English bloke running his way to South Africa and a slimmer appearance [cause the flights are too expensive - and let's face it, Africa is beautiful this time of the year so it would be rude not to take a quiet jog through the continent en route to playing a few football games]

Billboards, activations and free money to follow shortly.

We like it. Music makes us wanna limber up for a power 10 kay right now.

Credits:
Agency: Saatchi & Saatchi, London
Executive Creative Director: Kate Stanners
Creatives: Jonathan Santana & Xander Smith
Agency Producer: Rebecca Williams
Production Company: Gorgeous, London
Director: Chris Palmer
Producer: Rupert Smythe
Director of Photography: Ian Foster
Editor: Paul Watts @ The Quarry
Telecine: Seamus O’Kane @ The Mill
Post Production: Tom Sparks
Sound: Jack Sedgwick @ Wave
Music: ‘Isla de Encanta’ by The Pixies

Incredibly bland World Cup ‘I was there’ ad campaign gets spoofed by Nando’s

Posted on 18. Feb, 2010 by Jonathan Cherry.

Bok befok

We don’t think the Local Organising Committee [LOC] could have approved a more sterile, bland and uninspiring World Cup 2010 lead-up advertising campaign.

Make sure you can say “I was there”? Seriously? Is that what you think is going to ‘drive ticket sales’ and ‘excite the nation into a frothing frenzy’ ahead of the tournament? Does somebody on the LOC own a stake in an outdoor advertising company?

Deservedly Nando’s have now spoofed the whole thing with a radio ad. It’s the least anyone could do to bring just a glimmer of a smirk to an otherwise very dated and forgettable body of creative work.

I ate there – Nando’s radio ad

Pic via Fixy’s Flickr photostream