Cherryflava

Innovation with an edge - a perfume that smells like sperm

So we were paging through the latest Destiny magazine [which was sent to us because we're in it] and came across a feature on 'Fragrances of the FUTURE'.

Right up there at R710 for a 50ml bottle is a scent called Sécrétions Magnifiques [Magnificent Secretions] - the logo of which you can examine of the right over here.

You won't find subtle notes of lavender or hints of sandalwood in this captivating bottle of joy, just the raw, natural, old-as-time smell of semen. Mmmmm.

Here's the perfume notes straight from the makers:

And here we thought they were pushing the limited of moral decency when they introduce Angel to the market a good decade or so ago.
Not too sure how attractive smelling like a jockstrap is, but an interesting branding exercise and product innovation which challenges society's taboos all the same.

If you like the sound of it - you can get it locally here.
More: The French perfume factory site

Death is REALLY good for business

Guess which artist is completely dominating the Amazon bestseller music chart right now?

It also kinda helps that every radio station on the planet is playing your music and everyone hearing it is going 'Oh yeah, that's a wicked tune - I remember dancing and snogging Betty at the school disco thanks to that tune. What a laugh. Good times...snigger snigger. Lemme get that one for the ol' collection'.

GM celebrates bankruptcy with...a new TV ad

We were always under the impression that 'going bankrupt' meant that it was the end. Your business is over - finished - dead - complete...good bye.

In GM's case - all it seems to mean is that a whole bunch of creditors don't get paid and the company goes back to business as usual.
Just a few sleeps after they filed for Chapter 11 bankruptcy in the US, they're already writing Chapter 12 with a new ad campaign called GM Reinvention.
Can a brand like GM come back from the flat-line lands of defeat to reinvent itself? No. If you were daft enough to run it into the ground once, there is no indication that you won't do it again. And cheesy, expensive TVs are not a positive start.

More

video link

Aston Martin's recession proof business plan

Make fewer super cars [only 77 in fact], turn them into works of art that cost in excess of £1 million and make each one a complete brand experience that sells itself [most probably with the help of Jeremy Clarkson and The Stig on Top Gear].

Interesting video from Aston on why they're making the engine and its unique tone an immersive part of the driving / product experience, so 'when you hit the loud pedal, it's going to get loud'.

Having recently experienced a DB9 up close and personal, we can only imagine what it must be like having that 7-litre, 12 cylinder Aston power plant barking loudly through your entire body. It would be a crying shame to go through life without having tried it.

Website: One of 77
[via]

MTN are sending out personalised documentation with contract upgrades

MTN South Africa are stepping it up. Instead of the usual old, glossy, printed rubbish that follows the useless handset plastic wrapping straight into the bin when you get a cellphone upgrade, they're sending out branded information booklets with your own name printed all over the thing.
If that doesn't make you feel just a bit special then...well, yeah - you suck.

Very impressive. It's those little details that just make it more...there!
Makes us wanna switch from Vodacom - who after more than 10 years and numerous phonecalls to their 'helpline' still can't even manage to get the spelling of our name right.

[thanks Susan]

OUTsurance has the power to replace Malema

From yesterday's Cape Times, Darren sent this in to us:

Don’t know if you saw the Cape Times front page yesterday, which I have attached (cropped and folded to fit the relevant section in).
Outsurance ran the ad at the bottom of the page, and just above it was the article referring to Malema being called a garden gnome by the DA.

Now if they could do the same with Idols SA that would be super.

[thanks Darren]

From the people that brought you that drumming gorilla

The world seemed to be in collective stitches as a result of the Cadbury's ad featuring the drumming gorilla - but we didn't get it.
A fake gorilla banging out an old Phil Collins drum solo number is mildly amusing, but does provoke the kind of humourous hysteria in us that it seemed to do for everyone else including the judges at Cannes.

Well - the hilariousness is back [apparently] with two kids who move their eyebows in time to some electronica [yes...let the uncontrollable pant wetting begin..yeeehaaaa].

We're clearly still not at this level yet.

[video link]

Previously: Cadbury's Gorilla Drumming ad - Cherryflava

Leo Burnett UK predicts the Future Trends in Advertising for 2009

Here's a video presentation, which really should have just been a simple written-document, that should not be watched by those of you who can suffer from light-induced epileptic seizures.

It's always interesting to see what the 'power players' in the industry are looking out for - in this case it's a worry that the rat poison that has been used to cut coke in the UK for years now - is really starting to take  alarming effect.

[via adgabber]

Adidas have been busy

Since our last rampage due to the perceived lack of creative vooma associated with the upcoming FIFA World Cup, we've been extra vigilent about spotting anything remarkable.

Easing the pain slightly, Adidas sent us pictures and words about Kopanya - meaning 'together' - the match ball which will be used in next year's Confederations Cup. [thanks Gennaro]

Now also from Adidas, but produced by one of their international agencies, a series of videos clearly designed to be shared in 'a viral type manner'.

Subaru represents: How to sell a car

Man - now we know why Subaru's are so popular in Parow.

[video link]