Even film festival can get the bite-sized treatment. Check out this very short film festival from the comfort of your work broadband internet account. 30 films in 9 minutes - charge the mug 'o Java and press > Play.
[via]
Need to test a board you're about to buy, or live so far from the sea that the board you're about to buy is really just a consequence of the weight of your wallet?
Then the Adrenalina in-store flowrider is the perfect accessory to any surf shop looking to deliver an all-in-one surfing simulator service.
You would usually find these flowrider things at the Valley of the Waves or a fancy water park in Dubai, but this American surf shop chain now have the water splashing machines in their store to show off what they sell and get past customers back into the store.
For just $20 you can surf for 30 minutes, which is just enough time to completely trash the long board you were thinking of buying and duck out to the local Kauai for an apre-smoothie.
Great idea - now if they can do the same thing with snowboarding we can finally get out of the sea and spend some quality on the indoor piste.
See:
Adenalina store
How the flowrider works [video]
Burton's new snowboard range
[via Springwise]
Thanks to the kind bloggers who welcomed our new Cherrypicka to the world so nicely.
The first day out of the nursery can be a little daunting, but the new kid felt much better after making a few new friends.
See:
Cherrypicka - become a cash test dummy (Chilibean)
Pick a cherry (Victoire)
Happy are the early adopters (Joblog)
Cherryflava Media strikes again (Ideate)
Cherrypicka (PSFK)
Thanks as well to everyone else for their feedback on the new site.
Too keep in touch - and to be first on the draw - with all the freshest new brands and products we'll have available for you to try on Cherrypicka; here's the RSS feed for you to plug into your reader now.
There's also a newsletter subscription for the site - which can be found at the bottom of the products page. We'll keep you in the loop so that you're first to know about cracking new stuff to pick.
Much respect also goes to Goldfish who designed, coded and sugar-coated everything. They've done a brilliant job, balancing a strict brief of design and functionality. Nice one.
Here's a classic example of a missed opportunity. De La Rey (the hardware store - not the no. 1 RSG block-busting 'hand op jou hart' hit) has changed its name to 'Builders Warehouse'.
The reason?.... we're not aware of it, but with a wave of controversy being created by the infamous Bok van Blerk song, their timing to jump off the wake couldn't be worse.
Then again - maybe they changed their brand name because of the De La Rey song?
All the same - its just a crying shame when established brands do this. Builders Warehouse sounds like any other corner 'hammer and nails' shoppe. De La Rey, although meaningless, was different.
De La Rey song story - Jetstreaker
Secretly - in the dead of the night - we here at the Cherryflava studio have been working in the lab on a brand-knew project, which is set to revolutionise the way you meet new brands and products.
Here's the story: Inspired by the growing number of creative local brands that we see and write about here on Cherryflava, we though it would be cool to not only expose these guys by telling you about them, but to also give you the opportunity to try out what they're selling.
So now - in addition to reading about hot new trends emerging in business, marketing and advertising - you can test drive them for yourself.
Cherrypicka.com is a spanking-new, brand showcasing site that transforms you into a cash test dummy.
For lazy gift givers, wannabe critics or people in search of new things to try out, Cherrypicka is part virtual shop, part blog site that allows you to buy test tickets to try out the showcased brands, and then share the review of your experience with the rest of us.
It's a creative, word-of-mouth, try-before-you-buy, experiential / buzz marketing tool that's part advertising mixed in with an unbelievable bargain. Our aim is to promote brands in a fresh, new way online and for you to enjoy us doing so.
But, enough chit-chat. Check out our new venture, buy a test ticket or two...and try it out.
GO....!
Don't believe everything your read in a newspaper...or a newspaper's website, 'cause IOL have got this one totally wrong.
Everyone's heard of the urban legend that it was Coca Cola's marketing team that invented the modern image of Santa Claus, right?
But with just a little digging around on Wikipedia and Snopes - its quiet apparent that this article about the Santa / Coke connection on IOL is completely wrong.
This year the quintessential old man, whose modern image dates back to Coca-Cola's early advertising campaigns, celebrates his 75th anniversary. [IOL]
In fact Coca Cola had nothing to do with the creation of the modern image of the overweight, cookie munching gift merchant.
This legend is not true. Although some versions of the Santa Claus figure still had him attired in various colors of outfits past the beginning of the
20th century, the jolly, ruddy, sack-carrying Santa with a red suit and flowing white whiskers had become the standard image of Santa Claus by the 1920s, several years before Sundlom drew his first Santa illustration for Coca-Cola. [Snopes]
Coke did however pump large amounts of media budget into their campaign linking the bearded one with their brand - and hence the confusion.
Tut, tut. Come on IOL - get it right.
The Claus that refreshes - Snopes [the truth]
Santa to embark on Santa's new voyage - IOL [the BS]
Santa Claus - Wikipedia [the whole story]
Two idiots have pleaded guilty to trying to steal the world's most protected trade secret - the recipe for Coke.
Together with a secretary at the Coca Cola Co. the two tried to pinch the formula and sell it to Pepsi.
Ibrahim Dimson and Edmund Duhaney both could face up to 10 years in prison and a $250,000 fine when they're sentenced January 29.
But - this has to be a very clever marketing strategy from Coke's side. Read the report carefully and the plan becomes glaringly obvious.
Why would a secretary have access to a secret which only God is privilaged to know?
Why were these two - and the secretary - not immediately 'taken care of' by Coke secret agents?
Sell the formula to Pepsi? - Pepsi should sue for that kind of defamation.
$250 000 is pocket money for this kind of exposure for Coke. Very crafty.
Read: 2 admit plot to steal Coke's secrets - CNN
So Sunday morning, we rise at the crack of dawn, scamper in eager anticipation down to the corner news agent to get a copy of this year's Sunday Times / Markinor Top Brands supplement.
We sprint back home to indulge in a morning scone, a steaming hot cup of Lavazza and all the brand survey results - only to find no supplement and a tiny editorial indicating that the thing will only be published NEXT WEEK.
Reason?
The annual Top Brands Survey, due to be published in The Sunday Times
this weekend as a 40-page showcase tabloid insert, was withdrawn on
Friday, 25 August 2006, after Vodacom took legal action against MTN
over the parodying of the Vodacom slogan in an MTN ad in the main body
of the tabloid. MTN will now reportedly be footing the bill for the
reprint of the special supplement - to the tune of R2.5 million. [via]
Thanks MTN for ruining our Sunday - you owe us R9.50.
Fortunately, there's always news online....
Continue reading "Sunday Times / Markinor Top SA brands - questionable" »
Does a city's / country's tourism brand make you want to go there?
When we think of Thailand and Bangkok - images of red light districts immediately spring to mind.
Urban slums, cheap, fake branded goods, fighting arenas and clawing humidity are all part of our Thailand perception.
Instead, Thailand is to launch tourism initiatives under a new slogan "Unforgettable Thailand" and with a target of encouraging tourists to spend more money on its soil.
As for Bangkok's new slogan, announced by Governor Apirak Kosayodhin "Bangkok: Harmony of LIfe." In all truth, "Harmony of Life" was merely arrived upon after they found out the initial brandname "City of Life" had been claimed by Hong Kong. The new slogan comes with a new logo (a flower) and a program costing the government US$40,035.14 to explain its symbolism.
After attending the Cape Town Fashion Week, where we were brainwashed with our own promo ad before every show, we still can't remember what Cape Town's forgettable slogan is.
One things for sure, if you do spend too much money and time in Thailand you're sure to leave with a little something, which will ensure you'll never forget the place.
Thailand to encourage people to spend more - People's online
Bangkok gets new slogan - Gridskipper
Previously: Club Thailand - Cherryflava
When Richard Branson starts to feel the pinch of the fuel price, you just know its time to trade in the Vanquish and start taking note of the brands of those drugs that make Tour de France cyclists ride so fast.
We're sure a couple of ampoules of EPA and a carbon-fibre Trek bicycle are cheaper than our monthly budget for unleaded 'heist liquid.'
Anyhow - turns out ol' Dickie is sweating bullets every time he checks the fuel bill for Virgin Atlantic, so he's decided to diversify the Virgin brand into fuel for aircraft and motor vehicles.
I used to be skeptical of global warming, but now I'm absolutely convinced that the world is spiraling out of control. CO2 is like a bushfire that gets bigger and bigger every year.
All of us who are in a position to do something about it must do something about it. Because Virgin is involved with planes and trains, we have even more responsibility. So we've put aside quite a lot of money to invest in alternative fuels. Over the next four years, we'll invest something like $1 billion in alternative fuels.
The new fuel could be ready for the last remaining cars by the end of the year - which is good news. Hopefully its not only cleaner, but cheaper too.
Our prediction: Bicycle and scooter shops are going to boom.
Branson's next big bet - Business 2.0
