Archive by Author
BMW’s new ‘Head’ commercial
Posted on 04. May, 2012 by Jonathan Cherry.
Because you’re head isn’t always in the right place. So that’s why BMW drivers drive the way they do. Makes sense now.
Vinyl record animation
Posted on 04. May, 2012 by Jonathan Cherry.
Part of the piece that is missing with digital music downloads is the visual artwork that goes along with the old-school album art. One of the reasons Iron Maiden was such a success was due to the artwork on the album covers and t-shirts. Today that function needs to be fulfilled my the video, which isn’t quiet as cool.
This is an album cover for the modern classical composer Allan Gravgaard Madsen. My idea was to translate Allan’s sensuous music to a visual experience with a element of senuality.
The album is separetet on the records two sides. There isn’t any A or B side, each contains a piece of Allan’s work Waves and Crystal Tapastry. Each has its own front page; Waves is a visualisation of the music performed by nine trompets in a line. I made it as simpel as posible with nine circels on a line. Crystal Tapestry is a pattern of crystals that has no front or back end, it refers to a crystal that merge into it self. Inside I made a visualisation that combines the two sides, a crystalized wave. On the record i made patterns that gives the design a visual sensuality. I made an analog animation with a 50 Hz strobe lamp and got it to interact with the music.
Cape Times: Bringing news to life in 3D
Posted on 03. May, 2012 by Jonathan Cherry.
This is kinda like a 3D print ad without it being 3D – or without having to put on special glasses. Created for the Cape Town daily newspaper the Cape Times, it is nowhere near as powerful as their previous monster advertising hit ‘The Day Before’, which has generated in excess of half a million page views on this site alone.
American Apparel: How to make your ads viral
Posted on 03. May, 2012 by Jonathan Cherry.
There are no American Apparel stores in South Africa, but without having even experienced the product or the company, we have a pretty good sense of the brand.
The same could have been said for the iPod back in 2007. The product wasn’t widely found in South Africa then, but if you spent any time near the Internet and had a mild interest in pop culture – you wanted an iPod…and an American Apparel t-shirt.
Why? Their ads don’t feature cats. There’s nothing funny about the copy. In fact, these American Apparel ads are no different to the lighting shots for a Mr Price poster. But over the years they have become a viral phenomenon.
RAMFEST Nation: A South African music documentary
Posted on 03. May, 2012 by Jonathan Cherry.
If you still have fond memories of being at the very first Springbok Nude Girls show that was in a back room of the Art Centre at Stellenbosch University sometime when Black Label was still cool and the Dros wasn’t a family steak house – then you are unique and inherently awesome.
After watching RAMFEST Nation, a 3-part mini documentary produced by South African music website, Boom.fm – we may have to make our way to RAMFEST sometime soon to experience what’s going down now in the SA music underworld.
Ads on cans
Posted on 03. May, 2012 by Jonathan Cherry.
This may look like Fiat is taking the piss out of some poor sod on a bicycle, but it’s actually a drink driving ad. Too many of these and the cyclist gets it.
It’s probably more creative than effective to be honest. Where’s the blood and gore?
New from Jack Parow: Hard Partytjie Hou
Posted on 02. May, 2012 by Jonathan Cherry.
Ft Francois van Coke die nuwe een is a bietjie rof, maar as jy van Parow afkom nie. Gooi hom hard.
Maybe this is why that dude in Kwazulu Natal confused him with a ”satan slang”. Kiff.
What’s in a name?
Posted on 02. May, 2012 by Jonathan Cherry.
How much brand value does a company / product name hold? Would Google be Google without the name Google?
Some people are lucky, they stumble over a rad name for their business and it just works. Ask Shane from Yuppiechef where the name came from and he’ll tell you straight that it was ‘divine inspiration’.
Shane says; ‘Sunday morning while on holiday I was trying to come up with a name, so was thinking through possibilities. Thought of the name, saw the colour and had an idea for the type of logo’. Bam – just like that!
But most cool names were thought about long and hard and were ‘discovered’ after months of research and brainstorming.
The value of a good name is that it’s an immediate introduction into the character of your business straight up – without spending a cent on media and other expensive stuff like that. It’s like a marketing Christmas present to yourself. Get it right and in one idea express what you’re all about and how you deliver it.
We like the strategy employed by Rui and Brad from &Union. Call it like it is. Versus Goliath is in a smaller bottle [like other - more established 'beer' we know], Berne is a darker, smokier option and Beast of the Deepwill do what it promises – kick your ass and send it forward to tomorrow.
So what makes up a good name? Here’s what we think:
Appropriate: If you’re a professional straight laced law firm – don’t go call yourselves ‘The Legal Eagles’. It’s silly and people that pay lots of money won’t take you seriously.
Descriptive: Does the name describe – without you having to explain – what it is you’re selling? For example, if you’re an all-female, South African drum ‘n bass band a good name for you may be Die Trompoppies?
Memorable: Is it something that’ll stick in somebody’s mind – or have then scratching their heads trying to remember?
Different: Even though it needs to be appropriate – it should also stand out.
Naming, sadly, is often left to a committee and the result is some lukewarm slop that nobody ends up liking and you have to spend millions to try inject some kind of personality into the thing. Forget that – go for something radically extraordinary and save your money.
Looking back: The Cherryflava Show from 2007
Posted on 02. May, 2012 by Jonathan Cherry.
We’ve been doing a lot of evaluation of the work and stuff that we’ve done in the past – and recently stumbled over this. It’s the pilot episode of what we called The Cherryflava Show. It was completely unscripted and frankly a little raw, but it’s had nearly 4000 views and watching it again, well… it was pretty fun to shoot.
We never made another one, but 5 years on – who knows.
