Archive by Author
The Coca-Cola Happiness Machine: Why don’t they all work like this?
Posted on 15. Jan, 2010 by Cassandra.
Coca-Cola and marketing agency Definition 6 recently set up a new viral campaign featuring ‘happiness’, free gifts, and a Coke Machine.
Schiphol Customs Office demonstrates what’s allowed and what’s not
Posted on 14. Jan, 2010 by Cassandra.
Just in case you’re easily confused by customs regulations, the officials at Schiphol Airport in Amsterdam have come up with a creative and comical guerrilla campaign meant to help.
McDonalds: Steamy bus shelter
Posted on 21. Dec, 2009 by Cassandra.
McDonalds and Cossette are really pumping out some creative advertising lately. One of their latest includes this steamy Canadian bus shelter.
The bus shelter billboard features a lifelike cup of coffee that periodically expels steam and uncovers a hidden message saying “Your free coffee is ready.”
It’s simple, eye-catching, and effective. Wonder what’s next?! It almost doesn’t look like steam, but rather the entire SA cricket team toking on a giant bat and blowing the smoke via the cuppa.
YouTube: Link
McDonalds: newspaper posing as breakfast burrito
Wicked McDonalds breakfast campaign in Vancouver
‘Alice’ campaign: ‘follow the white rabbit’
Posted on 11. Dec, 2009 by Cassandra.
Follow the White Rabbit
In order to promote their four-hour reproduction of Lewis Carroll’s Alice in Wonderland, ‘Alice’ [with Kathy Bates as the Queen of Hearts], Syfy and Fallon came up with a massive campaign urging people to ‘follow the white rabbit’.
Take the lift to divorce
Posted on 11. Dec, 2009 by Cassandra.
Next floor, divorce
Normally divorce is a very serious, cut, and dry subject. So much so that you probably wouldn’t expect to find a creative and almost comical advertising campaign associated with the process. Perhaps then this is why this advertisement for a German divorce lawyer really stands out.
Printed on the front of the elevator doors stands a happy couple on their wedding day. However, as the doors open, the couple separates from one another, and the logo for the divorce lawyer becomes visible at the back of the elevator wall.
It’s simple, to the point, and well executed. Classic!
Volkswagen’s ‘Fun Theory’: innovation and inspiration all in one
Posted on 10. Dec, 2009 by Cassandra.
Volkswagen has come up with a website revolving around their new and inspirational initiative called ‘The Fun Theory’.
Basically, the whole concept focuses mainly on using innovative ideas in order to “change things for the better.”
McDonalds: newspaper posing as a breakfast burrito
Posted on 09. Dec, 2009 by Cassandra.
Tastes like paper...
Recently, McDonalds teamed up with the Toronto Sun in order to promote their breakfast burrito.
‘Hotchocspoon’: creative packaging by the Chocolate Company
Posted on 09. Dec, 2009 by Cassandra.
Creative packaging by the Chocolate Company
Just in case being able to enjoy a nice mug of hot chocolate on a cold winter’s day wasn’t already enough, the European based Chocolate Company have now made the experience of drinking a hot chocolate even better with their ‘Hotchocspoon’.
H&M teams up with Sonia Rykiel and the Paris Metro
Posted on 08. Dec, 2009 by Cassandra.
Sonia Rykiel and H&M team up for lingerie collection
In order to promote their new lingerie collection by designer Sonia Rykiel, H&M and Ubi Bene transformed two Paris Metro “ghost” train stations into huge branded experiences for the public to enjoy.
Royal Canin: an advert that makes you drool
Posted on 07. Dec, 2009 by Cassandra.
An advert that makes you drool
Here’s one way to show the world that your product is desirable. Royal Canin, the German dog food brand, and Heye & Partner have created this dual side by side advertising campaign in a pedestrian alley way somewhere in Hamburg, Germany.
Cherryflava Projects
Live Talkshow
