All new BRAND HOOLIGANS in July - Creating a world-class South African brand

On Thursday 30 July 2009 Cherryflava will host an all new BRAND HOOLIGANS experiential marketing conference in Cape Town, this time with the theme - Creating a world-class South African brand.

The event will showcase some of the city's most driven and successful entrepreneurs and creative thinkers in a unique marketing conference format designed to generate maximum insight into their successful strategies and future opportunities as they see it.

It's a must-attend event for marketers, creative professionals, entrepreneurs and strategists keen to gain insight into how a South African brand can break through onto the global stage. With the world cup less than a year away, there's never been a better time to be part of brand South Africa. Tickets to the conference are very limited. Only 45 are available for purchase.

The speaker line up includes:

Dr Andrew Baxter [founder and MD of Capestorm] - from a rock face in the Cederberg Mountains in 1996 to the international brand it is today, Andrew will share his Capestorm story.
Justin Letschert [CEO of Union-Swiss and the man behind the international success of Bio-Oil®] - having recently been honoured with the Ernst & Young World Entrepreneur Award, Justin will tell it like it really is.
Mike Schalit [co-founder of Net#work] - known as Mr Advertising in South Africa and the holder of two Cannes Grand Prix awards, Mike will share what it take to win a world cup.
Andrew Smith and Shane Dryden [owners of Yuppiechef.co.za] - from simple weekend brainstorms to world-dominating online megabrands - their story.
Jonathan Cherry [editor of Cherryflava] - presents 'the streets of Cape Town like you've never heard them before'.
The &Union experience - come hungry for this one

It's going to be a cracker.

When: Thursday 30 July 2009
Where: &Union, 110 Bree Street, Cape Town CBD
Time: 12:00pm - 6:30pm

NB: Places are limited, only 45 tickets available

Price: R950 per ticket

To book your seat: E-mail Jon Cherry - jon@cherryflava.com

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BRAND HOOLIGANS speaker profile: Andrew Baxter

Andrew Baxter had a vision on a rock face in the Cederberg mountains during the mid 90's. Not too long after he started a business in his garage and baptised it Capestorm.

Ever since that life-changing day, Andrew admits that he's been 'flying by the seat of his pants' and learning new things about business everyday. Like the weather on top of Table Mountain, the business climate is constantly changing, which takes a special kind of visionary to adapt to it.
The Capestorn story is filled with hidden treasures. The products they produce are the result of relentless original brainstorming and innovative thinking, all fabric off-cuts are carefully recycled and bucking the global trend most of the garments are made in downtown Wynberg - not Shanghai China.

With the World Cup less than a year away, Andrew sees huge opportunity on the horizon - not just during the tournament itself, but for building a world-class global brand once all the hooligans have left.

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BRAND HOOLIGANS speaker profile: Mike Schalit

Mike Schalit makes people very happy. In fact here he is, with a British entrepreneur we're told, who seems rather happy to be in Mike's presense.

As a creative professional, he has way too many awards and trophies and these days, uses the older ones as templates for his growing collection of paper-mâché hand puppets. But apart from viewing the business world through innovation spectacles, he's passionate about South Africa leading the world as a creative solutions hub. The future, he believes, will come from Africa and that we have very important skills and knowledge resources to share with the rest of the planet.

From wine estates to airlines - everyone can learn a lot about themselves and business creativity after spending just twenty minutes with Mike Schalit. You may even end up giving him a peck on the cheek and save yourself the hastle of flying to Joburg to see the other guy...who clearly admires him so much.

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BRAND HOOLIGANS speaker profile: Justin Letschert

Building a global brand is tiring work. It takes long hours, all of your concentration and saps energy from you faster than a forty-a-day smoker trying to conquer a first category climb on the Tour De France.

We'll let you in on a little Cherryflava secret on how to spot a global player. Whenever they're not introducing their brand into new markets and conducting their successful business operations in another foreign country they tend to be fast asleep, drooling happily on the fine leather of their luxury transportation on the way to their next gig.

This pic was in fact the only one we could find of Bio-Oil CEO Justin Letschert in the upright position. Hopefully after a couple of shots of strong &Union espresso we'll be able to rouse him long enough to extract the invaluable marketing insight that he has to offer at next week's experiential marketing conference. But considering the rest of the line-up that's booked - it's not likely that any intervention will be necessary.

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BRAND HOOLIGANS sepaker profile: Andrew Smith and Shane Dryden

The far reaches of Internet retail in South Africa are dangerous places. The landscape is littered with the carcasses of failed ventures and once 'amazing ideas' born in the fires of after-rugby braais fueled with Klippies and Coke.

But leading the way, armed to the teeth with razor-sharp weapons and nerves of steel, is the dynamic duo of Andrew Smith and Shane Dryden from the legendary online kitchen tool outfit Yuppiechef.
Although at first glance they may look like kind, friendly chaps - at night they stalk the stark, windswept halls of Internet cafes in the bowels South Africa's biggest cities, into which even the police fear to tread, for touts, fraudsters and Retail 2.0 heathens that dare chance their luck with stolen credit cards.

Three years on, thousands of sales later and enough online retail experience to give Jeff Bizos a run for his money, the guys join us to share their secrets to online profitability and what's going to be hot after 2010.

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BRAND HOOLIGANS feature: South - the movie

We're stoked to announce that as part of the BRAND HOOLIGANS experiential marketing conference, we'll be showing a screening of the inspirational movie South, which is co-produced by Interactive Africa and Miles Goodall of Sub Urban Films who will also introduce the movie to us.

The documentary uncovers the layers of inspiration fueling South African graphic design, art, dance, music and product design.

The future will come from Africa and this short film is an insightful and inspiring look at the people that are leading the way in making South Africa a global creative force.

More over at Design Indaba