As regular readers will know, at the end of ever year we give ourselves an assessment of the achievements we’ve had throughout that year and share our journey in our annual report card. This year is no different, but a more radically unusual year we couldn’t have ever predicted. From the highs of our experiential marketing successes in 2011, we literally had the polar opposite experience in 2012.
The global recession had a telling effect on the local experiential marketing landscape – and we were not spared. All of the growth plans that we had set out for this year fell through. But, what on the surface of it should have been a disaster, turned out to be the greatest opportunity in our history.
After 9 years of experimenting with outlandish concepts and trying to convince others to take a chance with our ‘crazy’ ideas – we’ve decided that an alternative path, that has presented itself to us, is a better way to go. Sometimes a fork appears in the road that you’re travelling on and you need to take the lesser mapped path just to see where it goes.
To all of the teachers that were sent our way this year – a huge thank you. At the time your lessons were tough to master, but on reflection – very valuable.
So on this day – the 21st of December 2012 – it is indeed the end of an era (for us at least). We’ll no longer be taking on any client work like we have done in the past. Our energy and crazy thinking will be focused exclusively on new personal ventures that inspire us. We’ve been lucky enough to have spent the last decade testing theories and ideas, which will now be put to great use.
So today we’ve finally graduated with honours from the world’s greatest business school – and we just can’t wait for 2013 to start applying everything that we’re studied.
This blog, having been updated almost daily since 1 January 2004, will continue, but with much less commitment to keeping regular updates in future. Our obsession with fresh thinking and great marketing ideas from around the globe continues, but perhaps we just won’t share as much of good stuff any more here. It’s been amazing, but time to move on.
Thanks so much reading – have a wonderful Christmas and New Year.