Virgin Active asks: ‘What’s your stuff?’
Posted on 22. Feb, 2012 by Jonathan Cherry in Advertising
Our stuff is a 22km mountain torture treatment that is disguised as an overpriced athletic event, which happens to be part of a broader ‘festival of running’ in April. We hate the thing with venom, but have to put ourselves through it again. Pain is your friend. It’s exists to that when you think you’ve pushed through to the other side, it reminds you that you’re still alive.
But about the ad – we have an affinity for one-take, multiple character and venue ads with 70′s disco backing tracks. That and crazy animal videos.
Like.
