Net-A-Porter’s augmented reality shop window
Posted on 26. Jan, 2012 by Jonathan Cherry in Advertising, Design
Soon there will be no reason to walk into a shop and have to deal with humans, ’cause we augmented reality is here to give you that consistent brand experience that a 19 year old gum-chewing, hungover student never could anyway.
After downloading the NET-A-PORTER iPhone/iPad app, customers who turn up at stores can activate an Augmented Reality shopping experience by pointing the camera at the various pieces in the window, revealing 360 degree product models, video catwalk showcases, product information, pricing and the ability to buy instantly… It’s also a great way to generate after hours sales. Via.
People really seem to love it. Wonder why retailers would even bother with the rent of the shop in the first place. Doesn’t everyone shop online these days in any case?
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Net-a-Porter Augmented Reality Kampagne | Mobile Brand Blog
26. Jan, 2012
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