Good customer service doesn’t require anything other than compassion
Posted on 25. Jan, 2012 by Jonathan Cherry in Branding
A customer is never too young not to be taken seriously.
3 1/2 year old Lily Robinson had an important question about Sainsbury’s Tiger bread that needed sorting out… So she wrote them a letter.
Sainsbury’s reply
Bravo. That’s like a BoB T card right there.
3 Responses to “Good customer service doesn’t require anything other than compassion”
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JP
26. Jan, 2012
I love it when big brands just gets it. PnP can learn a lot from this
t
26. Jan, 2012
Just think the imfluence a simple response in the form of this letter is generating, even here and now in SA!
Thomas Knorpp
31. Jan, 2012
I just wanted to let you know that as of today, thanks to Lily’s letter, Chris’ response and the thousands of comments, posts and tweets, Tiger Bread will be called Giraffe Bread: http://www.j-sainsbury.co.uk/giraffebread
Kind regards from the Sainsbury’s press office!