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Posted on 21. Dec, 2012 by .
As regular readers will know, at the end of ever year we give ourselves an assessment of the achievements we’ve had throughout that year and share our journey in our annual report card. This year is no different, but a more radically unusual year we couldn’t have ever predicted. From the highs of our experiential marketing successes in 2011, we literally had the polar opposite experience in 2012.
The global recession had a telling effect on the local experiential marketing landscape – and we were not spared. All of the growth plans that we had set out for this year fell through. But, what on the surface of it should have been a disaster, turned out to be the greatest opportunity in our history.
After 9 years of experimenting with outlandish concepts and trying to convince others to take a chance with our ‘crazy’ ideas – we’ve decided that an alternative path, that has presented itself to us, is a better way to go. Sometimes a fork appears in the road that you’re travelling on and you need to take the lesser mapped path just to see where it goes.
To all of the teachers that were sent our way this year – a huge thank you. At the time your lessons were tough to master, but on reflection – very valuable.
So on this day – the 21st of December 2012 – it is indeed the end of an era (for us at least). We’ll no longer be taking on any client work like we have done in the past. Our energy and crazy thinking will be focused exclusively on new personal ventures that inspire us. We’ve been lucky enough to have spent the last decade testing theories and ideas, which will now be put to great use.
So today we’ve finally graduated with honours from the world’s greatest  business school – and we just can’t wait for 2013 to start applying everything that we’re studied.
This blog, having been updated almost daily since 1 January 2004,  will continue, but with much less commitment to keeping regular updates in future. Our obsession with fresh thinking and great marketing ideas from around the globe continues, but perhaps we just won’t share as much of good stuff any more here. It’s been amazing, but time to move on.
Thanks so much reading – have a wonderful Christmas and New Year.
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Posted on 12. Dec, 2012 by .
It’s funny how simple, yet exceedingly difficult great customer service is. You see great business’ are populated by human beings who give a damn. They give a damn not about the bottom line but rather they really care about making their customers very happy. It’s as simple and as hard as that.
James Groccia from Massachusetts had saved money for 2 years to get the Lego Emerald Night Train set, but when he finally had the money the train was no longer available. This was LEGO’s response to a letter he wrote to themÂ
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Posted on 12. Dec, 2012 by .
Another great video from the guys at , this time a sprightly idea for what to do with old car tyres. Love the way these guys shoot and grade things.
[thanks Michael]
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Posted on 07. Dec, 2012 by .
In the greater scheme of things, there is only fear and trust. In South Africa it can sometimes feel that we have an over supply of fear, but that’s probably just the news agencies spinning that to us because it sells a reason to pay attention to what they’re on about.
Replace the fear with trust and you’re now getting somewhere. Trust is harder to do, but far more rewarding for your spirit.
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Posted on 07. Dec, 2012 by .
Hopefully they bring out a buy sildenafil version too.
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Posted on 22. Nov, 2012 by .
This video has been around since social media was invented – roughly 2000 years ago. Here is the 2013 edition, the very latest one. So if you have an old one on a presentation that you give to the board every year when they ask you ‘what the hell is this Google / Twitter / computer thing’ – delete it now and rather embed this one.
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Posted on 21. Nov, 2012 by .
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This looks like something we’d very much enjoy.Sadly people perceive the problem to be too complex to really do anything about it, but that’s part of the beauty of the con. Look forward to this movie coming to SA.