Archive for the year 2012
Durex: Cover your spear
Posted on 22. May, 2012 by Jonathan Cherry.
Once again Durex are quick to unravel a tactical ad with relation to this week’s South African art events.
Very good.
Brett Murray’s piece…bombed
Posted on 22. May, 2012 by Jonathan Cherry.
Brett Murray’s iconic Bart Simpson sculpture in St George’s Mall, Cape Town got yarnbombed this morning, hours before his other work, that has been the focus of much of the news lately, saw its demise in Johannesburg.
More pics and credits via IsaBeauPeep
‘The Mall’ – zombie experience
Posted on 21. May, 2012 by Jonathan Cherry.
An ‘alternate reality game’ is a real-world experience where you’re not too sure where the ‘game’ bit starts and ends. It’s like a game of Metal Gear Solid or Halo where you play it in real life instead of on your TV.
We’ve built and produced a few of these for our clients – but this one, that took place in an abandoned shopping mall in the UK, looks downright bloody freaky. Canal Walk at 3am anyone?
Pin Art
Posted on 21. May, 2012 by Jonathan Cherry.
Pin art says a whole lot without spelling it out. Using shadows and sunglasses photographer Philip Karlberg created a unique shoot for Plaza Magazine, sculpting famous faces by simply using carefully arranged wooden pins. Each piece is made up of 1200 pins arrange in the appropriate way.
Brussels Express: Transportation in a city with a similar mindset to our own
Posted on 18. May, 2012 by Jonathan Cherry.
What to do with old bank cards?
Posted on 17. May, 2012 by Jonathan Cherry.
MTV suggests that you recycle old bank cards as guitar picks with their Green Picks Recycle Machine.
How awesome is that? Sadly banks kind just rely on your to take care of your own expired plastic – when they could be turning the opportunity into this. This makes us want to own an airline just so that we can install an instant origami machine for all those old boarding pass stubs.
The Cherryflava Peep Show presents: Lessons sport can teach business
Posted on 17. May, 2012 by Jonathan Cherry.
On Tuesday 5 June at 18h15 we’ve invited Dr Ross Tucker [from The Sports Science Institute} to present his insights into 'Lessons sport can teach business' at Dear Me [165 Longmarket Street, Cape Town].
There are a lot of similarities in the way world-class athletes train their minds to deal with pressure, and get that winning-edge, to the way the world’s leading entrepreneurs and business people think and succeed. Dr Ross Tucker has done extensive research into this field and we are very excited to host him and offer you the opportunity to get some exposure to his findings.
It promises to be a fascinating presentation by one of the countries leading sports scientists. The whole affair shouldn’t last more than an hour or so and afterwards you’re more than welcome to join us for a drink at the bar upstairs.
Space is limited [ just 50 places] so if you’d like to attend – please RSVP on our Facebook Event page here.
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The Cherryflava Peep Show is a live marketing get-together for those looking for the darker side of business inspiration. It’s a flirtatious undressing of South Africa’s pop culture marketing icons. Previous guests included Fokofpolisiekar, Dave Levinson and Justin Bonello.
Branded entertainment: What’s the future of advertising?
Posted on 17. May, 2012 by Jonathan Cherry.
Branded entertainment and the community it builds, is the future of advertising. The challenge for brands is how do they now equip themselves to be media companies that sell stuff – rather than just interrupt consumers of mainstream media with their intrusive ads.
How can brands add real information value, offer entertainment, build a community and then service that community with products and services? The answer is that brands will need to become far more proactive and strategic about how they build that community in the future.
We call it community marketing and the idea is to authentically build a connection with people for the purposes of making your marketing budget far more effective.
And if you want case studies of brands that are getting it right – look no further than the surf, skate and energy drink guys for inspiration. Their customers are the future buyers of Volvos, managed investment portfolios, short-term insurance and baby products. They don’t do traditional advertising, they join movements.
So how do you start building a strategy of community marketing?
- Get real: Stop trying to sell your stuff and rather offer a solution. Be it a lifestyle, a cure, an answer – talk like a human being who gives a damn.
- Dedicate resources: Don’t just do some community marketing because it seems to be ‘hot right now’. Do it too add value to society in general so that the community considers your brand as the choice of partner to help them out. You should be a communications company that solves problems not just a product company that advertises your stuff wherever you can get eyeballs.
- Think holistically: Sure, building a fan base on Facebook and Twitter is a good idea, but what about events, seminars, pop-up shops and real-world stuff like that? Gone are the days where marketing was about signing off your media schedule at the beginning of the year and then spending the rest of it drinking cocktails at media functions. It’s active work where you actually have to get off your arse and do some physical labour. It’s not just about digital content, but human interaction and physical experiences of the brand too.
- What about your staff? Your staff are already big fans of your brand – they love it so much they spend all of their time helping to grow it. So why don’t you consider them as a hugely important community audience? Often the staff are almost forgotten by marketing departments or force-fed internal communication that can hardly be considered inspirational. Treat your staff with respect and add value to their lives first.
People don’t want your sales pitch, they have lives to live. If you can add value to their lives, hopefully they’ll join your cause.
New Obama ad: The business of politics
Posted on 16. May, 2012 by Jonathan Cherry.
Winning elections in America is a business. You need strategy, consultants, huge budgets, catchy ads, dancing girls, pompoms, ticker tape, more ads, debates, more huge budgets and brand postioning.
If people like what you’re selling – you win the contract for a few years.
In South Africa – sticks and stones win elections, in the US it’s psychology that works.
BTW – Mitt Romney’s Bain Capital is the majority shareholder of the Edcon Group.
Coca Cola branded events: Anywhere in the world
Posted on 16. May, 2012 by Jonathan Cherry.
Coca Cola hosted a ‘Lucky Strike’ style secret gig last Friday as part of their involvement with the Olympics. Featuring producer Mark Ronson and singer Katy B – it’s interesting to see how advertising is going niche rather than the traditional mass reach route.
