Volvo Ocean Race 2011: DHL pulls out the ultimate sailing experience
Posted on 18. Oct, 2011 by Jonathan Cherry in Advertising
The last time the Volvo Ocean Race was in town, we went and took a few pics of the boats, rode in the interactive simulator and drank one too many Jagermeisters with a drunken sailor crew member of Puma Ocean Racing at Bacini’s.
This time round DHL (one of the main sponsors of the race) have rigged out a yacht, called The Speed of Yellow, that will be taking part in a few races in Table Bay when the field is in town – and will offer spectators the opportunity to experience sailing for real – instead of having to pretend in that simulator thing.
Being an experiential marketing company ourselves we appreciate nothing more than an experience of the real thing. We’re counting sleeps until the start of the race later this month in Spain.
Website: Volvo Ocean Race 2011
[thanks Karen]
