Archive for October, 2011
Reasons why people drop brands on Facebook
Posted on 12. Oct, 2011 by Jonathan Cherry.
Shame – realizing that people spend some time on things like Facebook and Twitter, brands have hired fancy social media consultants and people like that to help get them a ‘presence’ on these platforms.
Problem is however – that quiet simply social media is vastly different from traditional media in that with the ‘social’ version people expect to have a virtual conversation with a brand. They don’t just want to become a virtual target for one-way marketing communication. It takes effort, and more importantly, you actually have have to give a damn. Frankly most companies are too busy and important to actually talk to people. Sadly for brands – their noble social media intentions then backfire on them – and they end up doing more harm than good.
Bottom line – if you’re not going to care about chatting to people with some degree of authenticity, then do everybody a favour and rather stick to newspaper ads and TV schedules.
More about the science behind the Facebook ‘like’ button here
Imagine owning an electric car?
Posted on 11. Oct, 2011 by Jonathan Cherry.
There’s been a lot of talk about electric cars for what feels like decades now, but there seems to be very little drive towards mass ownership of electrically powered vehicles. Why? Probably loads of reasons, but here’s one of suckers that took the plunge.
This is apparently not and ad, but a very well-documented personal experience.
Wall Street now see the ‘Occupy Wall Street’ protests as a marketing opportunity
Posted on 10. Oct, 2011 by Jonathan Cherry.
Ironically, the very corporations that the Occupy Wall Street protesters are protesting against are now using the protests as a marketing opportunity.
Ben and Jerry’s, the ice cream brand now owned by multinational Unilever, has come out with a message of support for the people on the street.
Either they just don’t get it – or they think people are just to dumb to notice.
For a Friday: Everything is a remix – The Matrix
Posted on 07. Oct, 2011 by Jonathan Cherry.
Originality is an illusion – along with our perceptions of reality. Everything is, of course…a remix of before. We’re just waiting for a remake of Bloodsport set in Paternoster and featuring Bakkies Botha.
Go grabba cuppa Joe and hit play for a Friday.
Steve Jobs: ‘A computer is like a bicycle for the mind’
Posted on 06. Oct, 2011 by Jonathan Cherry.
Speaking as part of documentary called Memory and Imagination – Steve Jobs said:
… the computer is the most remarkable tool that we’ve ever come up with. It’s the equivalent of a bicycle for our minds.
Go well Mr Jobs
[thanks Isabeau]
IBM wants to build ‘smarter cities’
Posted on 05. Oct, 2011 by Jonathan Cherry.
Smarter cities? Yeah – we can see this level of control going down real well with folk.
The best global brands 2011
Posted on 05. Oct, 2011 by Jonathan Cherry.
Do these things still have meaning? HP is listed at 10, but the company is facing huge financial problems – so what relevance, in terms of business sustainability, does this list have?
For the full back-slapping experience – go here.
Defending the Bull…
Posted on 03. Oct, 2011 by Jonathan Cherry.
Is that the Bull market or the Bull %^&$?
Picture of the day from the Occupy Wall Street protests that some news organisations are bothering to report on.
[thanks Brett]
