The secret to happiness locked in bubbles
Posted on 13. Jul, 2011 by Jonathan Cherry in Branding
In parts of America they ask you, “So you wanna pop?” This is not an invitation to dance, or fight or make meaningful friends – they’re referring to soda pop. And there’s something about the combination of colour, sweetness, sugar and bubbles that makes it like catnip for them. We have the same reaction to beer.
Maybe there’s a valuable branding secret right there?
