A cell phone charge is the new currency
Posted on 19. Jul, 2011 by Jonathan Cherry in Advertising
Probably because the US Dollar is well on its way to being worth the same as Monopoly money, a fully-charged cell phone is a valuable commodity these days.
In bus shelters throughout the U.S., Vitamin Water has installed 5-volt USB ports into their billboards, so commuters can charge their phones while they wait for transportation. via
So if you want to add value to somebody’s life, don’t give them a dollar or a prize or anything other than a phone charge on the house. If there’s no connection to your brand – find a connection. Happy days…
One Response to “A cell phone charge is the new currency”
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Rich Norton
09. Aug, 2011
Love this idea. I wonder what effect it has had on their sales figures?