Diesel: More ‘real-world’ / digital luv making
Posted on 13. Jun, 2011 by Jonathan Cherry in Technology
There haven’t been many remarkably executed examples of digital and real world merging to form new branded interactions in South Africa, but internationally there seem to be loads.
Diesel reckoned:
People love to share moments of their lives, what they do, what they think and, of course, what they like. Because of this, the “Like Button” is clicked 3 billion times a day. So, we thought: why not giving them the chance to like their favorite Diesel outfits in the real world? Customers go to a Diesel Store, fall in love with a Denim and as they would do on Facebook, they can share it on their wall by clicking on the “Like” from their mobile phone. Easy!
