Archive for May, 2011
Topshop’s Kinect Fitting Room
Posted on 10. May, 2011 by Jonathan Cherry.
If, like us, you’ve been wondering about the real practical value of all of this augmented reality stuff – Topshop have used AR to turn a shopping experience into a Sims game.
Now you don’t have to actually try on any item clothing, you can just hold the AR code close to your body and a machine will do all the fantasizing for you.
It saves loads of time at least that you can rather spend playing with your Car magazine augmented reality cover at the office.
[thanks Kim]
How to get your very own Loerie Grand Prix
Posted on 09. May, 2011 by Jonathan Cherry.
…or you could just do it the good ol’ fashion way and bribe a judge.
Branded entertainment: The Lamborghini Aventador
Posted on 09. May, 2011 by Jonathan Cherry.
I know somebody who loves almost everything vintage, but when it comes to cars – the 1955 Mercedes-Benz 300SL Gullwing Coupé doesn’t get a second look, but anything Lamborghini is granted an audible swoon.
Judging by this video – we may see her point. We’re all really going to miss cars in twenty years from now.
Kalahari spoofs the election posters
Posted on 09. May, 2011 by Jonathan Cherry.
Years ago Mickey Munden had his French Bulldog mug plastered on fake ‘election’ posters all over the city in a spoof campaign for a fashion label. This time Kalahari dot net are taking the mickey out of the usual political humdrum with a few tactical messages of their own.
Can’t say we’ve spotted them ourselves, but we’ll take Donoven’s word for it that they’re real.
Free only on orders over R250? Tsk Tsk
[thanks Donoven]
Huh – Audi used the word ‘Fok’
Posted on 06. May, 2011 by Jonathan Cherry.
Very fast
For our international readers – the work ‘Fokof’ as you may have heard repeatedly whilst enjoying the movie District 9 - or listening to Die Antwoord, means ‘F*ck off’.
Using that line of logic therefore ‘Fokofpolisiekar’ means ‘F*ck off policecar’ which is also the name of another South African indie rock band and indirectly mean that this Audi goes very fast. Which is important cause our criminals all drive Lambos and get away from the police very easily.
Hope the national budget can afford the updated cop car spec…and the petrol.
[thanks Chris]
Do you create pleasant surprises?
Posted on 05. May, 2011 by Jonathan Cherry.
It’s nothing new, you’ve seen this theory through and through. But the secret to effective marketing is fostering an environment where it is possible for people to experience a pleasant surprise.
Capitec Bank know this – they only have like one product. So the margin for screwing that us is low = happy customers. Just the other day the teller at the Woodstock Post Office served us with a sincere smile, and we can’t begin to explain how that made our day.
So simple, yet practically impossible.
Page One: Inside the New York Times
Posted on 04. May, 2011 by Jonathan Cherry.
If you’ve ever wondered about the inner working of the machine that creates your ‘reality’ – the upcoming documentary about the New York Times is one to watch out for.
If you’ve ever wondered how a story as big as Osama Bin Laden’s execution fits so neatly on a time scale right after the Royal Wedding so that the two events don’t clash and disrupt the ‘news flow’ for the week. Or whether the recession was a self-fulfilling prophecy, stoked and created through fear bred via the news agencies – then skip Thor and watch this. Both use equal amounts of fantasy as the basis for the story.
How you should be getting to work
Posted on 03. May, 2011 by Jonathan Cherry.
There used to be a guy that rode a bike on his head in Cape Town. Haven’t seen him for a while now – wonder if he hasn’t joined these guys in Chicago.
Heineken interactive mirror
Posted on 03. May, 2011 by Jonathan Cherry.
Depending on how many Heinekens you’ve had – almost anything can magically become ‘interactive’. But for once- even sober lovers of Heineken could play with light and magic thanks to an interactive mirror that allowed users to create light art on site with their body.
With stricter alcohol advertising laws on the cards – prepare for more brand-building examples like this for beer companies. We are.
