Bikelane-vertising
Posted on 16. May, 2011 by Jonathan Cherry in Advertising
Graffiti on an Australian bike lane
Cape Town now has a growing network of commuter bike lanes that need a little advertising exposure and perhaps a bit of an encouraging nudge so that the dear citizens know that they exist. These two international examples focus on the fact that sitting in cars don’t exactly help with the waistline – or that nasty smoking habit [seeing how many people love lighting up a fag in traffic].
Advertising campaign that Manchester City Council ran in 2006
Vanity – gets them every time.
5 Responses to “Bikelane-vertising”
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Tony
08. Sep, 2011
I wish I had the courage to ride my bike during rush hour or to work in the morning. I’ve heard way too many stories about people on bikes getting in accidents while riding to work. However, I’m sure you only hear about the horror stories and not the people that make it safely to work everyday.
Josh
25. Sep, 2011
I love the concept of bike lane advertising. I’ve actually been a proponent of street advertising for quite a while now, but I know that’s a tough sell because you want to prevent accidents. But bike lane ads would be fine in my opinion.
Ryan
12. Oct, 2011
This is great! However, Tony and Josh do bring up valid points about accidents. I guess if the world wasn’t in such a hurry all the time this wouldn’t be an issue.
Ryan
12. Oct, 2011
This is great! However, Tony and Josh do bring up valid points about accidents. I guess if the world was not in such a hurry all the time this would not be an issue.
Amy
23. Jan, 2012
This is pretty cool! Sure makes you think!