Archive for April, 2011
How business must adapt to Social Media
Posted on 29. Apr, 2011 by Jonathan Cherry.
Gary Vaynerchuk has some interesting thoughts when it comes to business and the opportunities that are presented by social media.
It’s worthwhile Friday afternoon viewing.
More print and digital mashups
Posted on 29. Apr, 2011 by Jonathan Cherry.
As part of this guy’s CV – he too used a QR code activator and the appropriate smart phone mouth video to differentiate his stuff from the pack of wolves all trying to get the same job.
There’s no record of whether he was successful in his endeavour or not, but he got his 15 seconds of Internet fame and frankly that’s all he cared about in the first place.
[Thanks Steve]
Print goes mobile
Posted on 28. Apr, 2011 by Jonathan Cherry.
Two recent examples – one foreign, one local – of smartphone enabled print ads.
Think the local version for Mercedes could perhaps have been made better and more elegant by using a QR code link on the page, but a great interactive idea all the same.
Water – The Greatest Mystery
Posted on 21. Apr, 2011 by Jonathan Cherry.
A movie about water has been handed to the Cherryflava HQ and its contents are stirring some lively ideas. What has water got to do with innovation and creative insights? We’ll watch the show and let you know.
Are people even present in their own lives
Posted on 20. Apr, 2011 by Jonathan Cherry.
It appears that the global obsession with sharing content that is either captured or dispersed via our mobile phones has reached such a level, that you kinda wonder whether people at ‘special events’ like this recent Arcade Fire concert at Coachella are even enjoying the ‘live’ moment themselves – or is publicising the fact that they are there to their network more important?
Is reality unrecognisable to us unless it’s filtered through a screen?
If we didn’t know better we’d think they were trying to capture the second coming at a religious gathering.
Where are we going with this? 24 hour a day ‘always-on’ video production of our own lives?
T-Mobile’s latest Royal Wedding spoof causes spirited Internet debate
Posted on 19. Apr, 2011 by Jonathan Cherry.
T-Mobile [famous for their viral flash-mob dance-offs] have done it again with a version that spoofs the upcoming royal nuptial.
Some American believe that, just like their economy, the thing is real – while others think that all the hullabaloo over the whole thing is a waste of time and concentration in a time where we’re all meant to be thinking about Libya and the state of our water quality instead.
Our question is – when did everybody start to care so much about what happens in Disneyland in the first place? Over 5.5 million views in just 4 days – that’s a lot of reality denial.
Thirty Thousand trailer: A West African surfing odyssey
Posted on 19. Apr, 2011 by Jonathan Cherry.
From Casablanca to Cape Town, two Australian surfers travel thirty thousand kilometres through West Africa on a year-long adventure in search of undiscovered waves.
Beautiful to watch, better to add it your bucket list.
[thanks Stefan]
Toyota Aygo suggests you grow up…possibly
Posted on 19. Apr, 2011 by Jonathan Cherry.
There’s something about umbilical cords in ads that makes us feel ever so slightly uncomfortable. However Toyota felt that the idea of grown adults with umbilical cords had such merit, above all of the other ideas that they could have gone with, that they used it in their debut ad for the Toyota Aygo.
Why? Who knows.
Nothing in popular culture right now would suggest that the Aygo target market should feel a passionate connection with their umbilical cords. Rihanna hasn’t used one to slap an annoying suitor, Lady Gaga hasn’t tried to hang herself in front of a satanic alter with one and Google haven’t used an image of one as a ‘special home page’. So where it comes from and why it’s relevant escapes us.
Awful idea resulting in an unfortunate ad. How this would compel you to want the car is beyond us. Who let the dog out?
[thanks Mitch]
Triple Rush: Hell on two wheels
Posted on 18. Apr, 2011 by Jonathan Cherry.
What’s worse than a Cape Town taxi driver when it come to a complete disregard of the rules of the road? It’s got to be the New York City bike messenger.
Triple Rush is a reality show about the above mentioned messengers from hell. Judging by the trailer it feels like it’ll be a bit of a cringe fest [this is obviously not how folks on 10 kilograms of metal alloy and rubber should be behaving on the roads], but we’ll keep an eye open for it.
BBC Human Planet: The ‘Douche’
Posted on 18. Apr, 2011 by Jonathan Cherry.
Fascinating documentary about the world’s most common sub-species of human – The ‘Douche’.
[thanks Daniel]
