Adidas goes all in
Posted on 16. Mar, 2011 by Jonathan Cherry in Advertising
In the global fight for domination in the sport apparel business, Adidas have gone all in with a new ad campaign called “Civilization” that is said to be their biggest yet.
The campaign, which features appearances by its global brand ambassadors soccer players Lionel Messi and David Beckham, basketball star Derrick Rose and pop icon Katy Perry, is also the first to promote its Sport Performance, Adidas Originals and Adidas Sport Style sub-brands at the same time.
You can check out the 2 minute online version here.
For us, it’s in the same creative treatment genre as the Adidas Originals work – meaning that it’s lovely to look at. An impressive star line up as well as some kind French electro-underground beats completes the picture on a budget that would have Warren Buffet’s eyes watering.
2 Responses to “Adidas goes all in”
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davide
16. Mar, 2011
Romain Gavras is genius.
jodie
24. Mar, 2011
wow who is pretty girl representing adidas? where is she from? very amazed by their work adidas is the best!