The ad agency pitch
Posted on 11. Feb, 2011 by Jonathan Cherry in Advertising
Apparently this kind of thing happens a lot in America. We’re shocked – seriously? A respected company would never be that unethical.
3 Responses to “The ad agency pitch”
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austinmiles
13. Feb, 2011
This is exactly what happened when we were getting ready to pitch an idea to Nike. We found out from someone at WK that in all likelihood they will love our idea but just give it to someone they already have done work with.
Martin
14. Feb, 2011
Hah, I’ve seen this @#$ a hundred times in our industry as well…
It’s funny how “potential clients” (the ones who aren’t really all that potential to start off with) have the nerve to call us arrogant for not giving them anything for free!
kiarabat
21. Feb, 2011
This happens also in Italy…it happened to me while i was working in an agency twice.
The first one the took the idea of an app and they reproduced it identically. The second one the marketing manager was so brave to ask us if we minded the fact that he could use our idea with the agency that they had already chosen!!!
I was shocked for real…no words