Porsche puts its Facebook fans’ names on a racer
Posted on 17. Feb, 2011 by Jonathan Cherry in Design
A GT3 R Hybrid Racer that is, which will go into the Porsche museum as a thank you gesture after Porsche recently secured its 1,000,000 th fan on Facebook.
The majority of brands just use Facebook as another channel to spam people – so it’s touching to see at least one using the asset in a more personal manner.
2 Responses to “Porsche puts its Facebook fans’ names on a racer”
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Tekstforfatter
17. Feb, 2011
Really smart thinking and a very well produced little film. I think that Porsche always has been ahead in their advertising. But of course it´s also a big help when you´re dealing with one of the worlds most attractive products.
Hybrid
21. Feb, 2011
A great mixture of modern times: Facebook-networking and hybrid-driving.
Unbelievable how omnipresent is Facebook…