Coke own the emotion of happiness in Brazil
Posted on 23. Feb, 2011 by Jonathan Cherry in Totally Whack
Seriously – have a look at how unhappy and miserable these Brazilian city dwellers were before the Coke van arrived and their complete sense of community and elation after they get a free hit of Coke.
Even a free surfboard doesn’t seem to have as much of a positive result as a free drink.
[Thanks Andrew]
One Response to “Coke own the emotion of happiness in Brazil”
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Aris
25. Feb, 2011
Any company that gave away free items would bring happiness. This is just Coke\’s sneaky way to associate the emotion of happiness with its brand. Which is completely grotesque.