How to really tell a brand story
Posted on 27. Jan, 2011 by Jonathan Cherry in Branding
It won’t happen as a result of a cheesy user-generated ad campaign, or by a company’s ad agency hiring a flashy director to shoot something that looks authentic and real.
It happens when ordinary people tell stories of their lives in which your brand just so happened t0 play a part.
This film was made by an independent BMW enthusiast. The complete lack of selling and authenticity of it makes it something, unfortunately, a company would never be able to replicate.
Beautiful.
9 Responses to “How to really tell a brand story”
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patrick
27. Jan, 2011
Any idea of the track? is it pearl jam?
Cherryflava
28. Jan, 2011
The track is an Eddie Vedder song – so yeah, Pearl Jam.
uriyeahh
28. Jan, 2011
BMW shoud use this video for a branding campaign. It doesn’t sell a motorcycle, it sells a love feeling for the brand.
The song is Pearl Jam – Just Breathe
DarenGMcDouga
09. Nov, 2011
Story telling is a powerful communication tool—and brands that are associated with strong stories have a significant advantage over those with weak or forgetable stories.
Marna
11. Nov, 2011
wow first time in my life i saw a BMW big bike that really great ,
Kathy
15. Nov, 2011
“How to really tell a brand story”
Make them assured about the brand. Convince them to buy a new brand like yours. Like Marketing hehehe
Barry
16. Nov, 2011
sharing and telling your friends about the brand stories its like you use a marketing strategies and improving your skill on how to deal other people and get their attention.
Katherine
17. Nov, 2011
@Kathy and Barry
Thanks for sharing your thoughts. It makes sense, useful, and practical.
Irish Jade
18. Nov, 2011
Thanks a lot for sharing this to us! This is a heartwarming story.