Archive for the year 2010
Troika’s LED raindrops
Posted on 02. Dec, 2010 by Jonathan Cherry.
Collaborating with Swarovski [the crystal people], Troika have created and experience called ‘Falling Light’ an installation using 50 optically pure Swarovski crystal lenses to refract LED light beams into ethereal glowing droplets.
As you would imagine – it’s special.
more here
Down a mountain like a crazy man
Posted on 02. Dec, 2010 by Jonathan Cherry.
Our Internet is broken – this is the only thing that’ll play on our side this morning. Regular programming will resume shortly.
What movie stars get paid to sell you stuff
Posted on 01. Dec, 2010 by Jonathan Cherry.
In this commerercial for Lavazza coffee – Julia Roberts was reportedly paid 1,2 million Euros. That’s over R11 million for a 45 second ad in which she doesn’t utter a word. She just sips coffee and smiles like a fembot.
Apparently Julia is very selective of the products that she appears in ads for. And we’re sure the R11 million may have helped considerably with that selection process. But hey… now you know.
brandhouse: D’ya fancy spending a romantic evening with these blokes
Posted on 30. Nov, 2010 by Jonathan Cherry.
Cause drinking and driving could well grant you a one-way pass to spend an evening with some very charming gentlemen – brandhouse thought they’d introduce you to them.
Not really our cuppa tea, but if you fancy any of them – they’re apparently very keen to show you a good time.
[thanks Natasha]
2263 [and counting] people like this milk on Facebook
Posted on 29. Nov, 2010 by Jonathan Cherry.
This is...The One
Something odd must have happened that we missed. After seeing the rather ‘we are clearly not the target market’ ad in passing this weekend – we now see that Clover’s The One milk has 2263 fans on Facebook with loads of glowing comments being posted on The One’s wall.
There are comments like:
Clover the one… not only a lovely taste but a pretty bottle & cute colour combo, lol… already makes me feel sexy buying it ha ha ha, no for real now.Can’t even seem to wanna throw the bottle away..:-),mwah it’s cool, refreshing,healthier better me in just ” ONE ” bottle.
Clover “The One” best thing brought out since sliced bread
YOU ROCK!!
It’s all about LOVE,LOVE,LOVE!!! I just LOVE CLOVER ONE!!!
A lots of people REALLY love this milk. It is just milk right? They haven’t added dope to it or anything for extra zing?
Just don’t understand what we’re missing here. Is everyone trying to win a prize or something?
Nando’s makes fun of Cell C
Posted on 26. Nov, 2010 by Jonathan Cherry.
Nando’s are trying to make Cell C look stupid. No – sorry, Cell C does that quiet successfully without anybody else’s help.
Excellent.
[thanks Steve]
Design your own Puma takkies
Posted on 26. Nov, 2010 by Jonathan Cherry.
Puuuuuuuuuuuma
Remember the old Puma Mongolian Shoe Barbeque? Yeah – that was the stand in the Puma store that allowed you to create and build your own Puma takkie. Well it’s back, but this time with an updated iPad twist.
PUMA will provide all the needed tools to let consumers be the designer, including fabrics, materials and use of an Apple iPad for rendering the final design. Customers start by choosing a footwear style – either the Basket or First Round – and then mix and match colours and fabrics to create a truly one-of-a-kind kick.
Once customers finalise their design on the iPad and pay for their creation, the order is sent to a production facility where the product is assembled. Approximately 6 weeks after the order is placed, customers will be notified by email that they can pick up their one-of-a-kind pair of shoes.
The PUMA Creative Factory unit will be on display at the PUMA Social Club pop up venue [120 Buitengraght Street] on Thursday 2, Friday 3 and Saturday 4 December. Cape Town sneaker lovers can design and create their shoes, save it on the unit and then pay for it at the PUMA store where it will become a permanent fixture as of 8 December 2010.
If you don’t wanna be caught dead with the same takkie as the bra shooting pool next to your at Castro’s on a Friday night – then this is the shoe for ya’.
For more – go here.
[thanks Cecily]
Rethinking the gift card
Posted on 26. Nov, 2010 by Jonathan Cherry.
Indulgence - go on, spoil yourself
On proud presentation of a shopping voucher or gift card. as the industry would rather have you call it – we have often experienced a swift kick to the groin in thanks, presumably because it’s the thought that counts and shopping vouchers don’t necessarily represent deep thought.
But that pain may be a thing of the past if the Foschini Group have anything to do with it. They’ve redesigned their gift cards to be something a bit more than a piece of plastic with an invite to consume stuff. You can get them in Rand values from R5 to R10 000 [this one you don't want to have on you when walking in Canal Walk].
Gebrselassie featured in the new Johnnie Walker campaign
Posted on 25. Nov, 2010 by Jonathan Cherry.
He may not be sure whether or not he has retired from competitive running as yet, but he’s still an inspiring guy. Johnnie Walker have seen the potential to associate their brand with the ultimate distance runner and Giant Films were commissioned to make this ad.
Hopefully after winning all 4 of the world’s desert marathons. Ryan Sandes will crack the nod to be the next ultra athlete to be featured. He gets our vote for sure.
[thanks Greg]
Saks Fifth Avenue also goes the projection mapping route for Christmas
Posted on 24. Nov, 2010 by Jonathan Cherry.
Ah – the simulations of reality are becoming better and more widespread. Saks Fifth Avenue is like Cavendish, but with limos and people that look like they belong on the Home Alone movie set. And here they too are making use of cutting edge 3D projection mapping to lure would-be consumers into parting with their hard won debt.
For us – this one lacks a bit of colour, but you get the picture. Also – we wonder how sound is added to the mix here. It comes across a bit like an old silent movie. But that’ll all surely be addressed as this technology develops.
