This is not your life
Posted on 07. Dec, 2010 by Jonathan Cherry in Totally Whack
Most advertising is there to remind you what a loser you are, because you don’t have a life like the people in the ad that use the product that makes their lives so seemingly perfect.
You are poorer without it and even if you do buy it, unless you upgrade in time, you’re still behind the curve and have to catch up before it’s too late.
If you can get people to perceive that something is bigger than what it really is, it becomes bigger than what it really is.
That’s what we got from this print ad for alternative/pop-culture shop Papercut.
One Response to “This is not your life”
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dizi
28. Dec, 2010
If you can get people to perceive that something is bigger than what it really is, it becomes bigger than what it really is.