This ad’s intended meaning is unclear to us
Posted on 15. Dec, 2010 by Jonathan Cherry in Advertising
Body copy:
To all those who took home a bird this year all of us at the SABC would like to say
Congratulations for finding a way to make your obsession pay off.
—-
Save, copy, paste and undo -all well used. What does it mean? Is it the industry’s apparent obsession with re-doing work that they are referring to? Surely that is a waste, rather than something the SABC should be highlighting as their perception of the industry that [together with the taxpayer] finances their organisation? That just means that the brief was poor or the original strategy changed for some odd reason.
3 Responses to “This ad’s intended meaning is unclear to us”
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Bee
15. Dec, 2010
Ah, the joys of clients and their every changing minds. The concept has been used so many times as it is. Grr.
Nick
23. Dec, 2010
I think they’re trying to say that they don’t get time to wash their hands.
This is a pic of an Apple MacBook Pro.
These laptops have back-lit displays meaning that the lettering on the keyboard cannot wear off. The only way the lettering would appear as it does in the pic is if a good layer of grime built up on the keys.
Judging from the dirt below the cmd button, I think this is the case.
Nasty.
Nick
23. Dec, 2010
Correction…
“have back-lit keyboards”
The white part of the key is actually transparent to allow light to shine through.